92%
of Trade Promotion solutions fail to meet revenue objectives within 3 years
Why Trade Promotion Management & Optimization Always Fail
Internal Pushback
Lack of cross-functional buy-in across departments
System
Solutions do not fit with business processes
Execution
Insights do not translate into implementable actions
Customization
Vendors do not address your unique needs
You Need Trade Promotion Management & Optimization:
Consumer
Trade spend has increased 3x in the last 20 years with no corresponding lift in category volume
Retailer
Retailers are increasing promotions at an average rate of 12% annually without adequate returns
Company
Sales teams are recycling promotion plans even though 59% of promotions lose money
Trade Promotion Management & Optimization Should:
Provide A Clear View On ROI
Optimize Trade Spend
Increase Productivity And Efficiency
Improve Forecasting Ability
Align Internal Objectives
How We Close The Gap
Revenue Management Labs puts your business first in Trade Promotion Management & Optimization by following these 7 steps:
*Prior to Software Purchase
The RML Difference
Revenue Management Labs helps fit trade promotion software to your business, not vice versa:
Customization
We create a functional process that aligns with your unique business needs
Culture
We integrate with your team to align cross-functional goals
Conversion
We help you realize and validate the ROI on your investment
Remember That 92% Of Trade Promotions Fail. Let Us Help You Be The 8% That Succeed. Reach Out Today To Learn More About RML’s Trade Promotion Implementation & Optimization Services!
Remember That 92% Of Trade Promotions Fail. Let Us Help You Be The 8% That Succeed.