Mix management is the process of optimizing your portfolio’s price structures to maximize profitability. Using a data-first approach tested in all levels of portfolio complexity, our experts in mix management identify opportunities to influence what customers buy and shift to the options with the most profit.Â
Effective mix management requires a deep understanding of customer behavior, market trends, and competitive landscape. At Revenue Management Labs, our pricing experts use advanced analytics and proactive mix management strategies to drive customer willingness to pay. Our results speak for themselves – we routinely see increases in revenue of 8 to 12% from optimizing your portfolio mix.
Mix management is crucial to identifying what offers to include in your portfolio and continually adapting them to changing market conditions.
We closely analyze your portfolio to identify revenue opportunities that can include whitespaces, optimize price gaps, bundling, and others.
Through careful analysis and targeted measures, we safeguard your revenue streams, minimizing the risk of internal competition, customer trade-down to lower-priced options, and margin erosion.
With an optimized price structure, your sales force can effectively target offers to each unique customer segment and foster long-term customer relationships.
Customer-centric pricing structures meet diverse preferences and increase perceived value, contributing to heightened customer satisfaction and loyalty.
Insufficient data granularity can hinder a business’s ability to discern whether fluctuations in margins are caused by rate, volume or mix factors, and complicate the process of extracting the necessary insights for corrective actions.
Relying solely on price increases to improve EBITDA is an unsustainable practice. Opting for cross-selling and up-selling to cultivate a more favorable mix sustains and improves perceived value of the product or service and is, as a result, easier to implement than a hard price increase within increasingly sophisticated procurement departments.
Monitoring and adapting to evolving customer purchase preferences ensures your product mix is continually optimized.
Staying attentive to industry dynamics and innovating to create offerings that capture unaddressed market demands is a crucial revenue growth driver.
We are here to help you achieve profitable revenue growth
Assessment & Evaluation
Our revenue consultants quickly assess potential investments and current pricing processes to identify quick wins.
Assessment & Evaluation
Our pricing experts prioritize and identify short to long-term opportunities to advance your corporate goals with a clear path forward.
Strategy & Implementation
We build your customized pricing strategy and plan of execution to focus on real-world impact on your revenue.
Optimized pricing is the most effective lever to drive long-term revenue growth
Unlocking pricing potential and organizational confidence go hand in hand. We build the pricing strategy cross functionally so we can ensure it is fully informed, feasible and can be quickly aligned.
Strategic discounting is the fastest way to improve margins
We help businesses understand the effectiveness of their investments and reliably forecast returns with our data-driven and advanced analytics approach to strategic discounting. The results are improved margins and improved customer perceptions of value and price.
The key to successfully manage mix is to understand the true value drivers for customer segments and how much can be changed for each of those values.
The manufacturing industry in 2025 is set to be shaped by key trends such as AI integration, additive manufacturing, and the Industrial Internet of Things (IIoT). Strategic pricing will be essential for companies to maintain competitiveness.
Business services in 2025 are shaped by AI-driven efficiency, regulatory shifts, and digital transformation. Companies must prioritize customer value, mitigate AI risks, navigate policy changes, and enhance cybersecurity. This article explores these trends, offering strategies to stay competitive and deliver exceptional value.
The consumer goods industry faces rising costs, supply chain challenges, and increased price sensitivity. This article highlights trends like value-based pricing, private label growth, and direct-to-consumer models, offering actionable insights to optimize revenue and customer loyalty.
In 2025, the life sciences industry must navigate rising inflation, a patent expiry cliff, regulatory shifts, and reduced M&A activity. Generative AI and automation are transforming drug discovery and processes, while companies focus on mass-market treatments and telehealth expansion. Strategic pricing and operational optimization will be critical for resilience and growth.
Phone: +1 (647) 933-7417
Inquiries: contact@revenueml.com
We will cover the full results from our 2024 Executive Pricing Survey. See how you compare to your competitors both in past performance and for 2024 pricing strategy.
