We See Revenue Management & Pricing Differently
The RML Revenue Management Equation
Our unique capabilities allow us to work smarter to help you maximize your revenue
Revenue
Growth
Price
Volume
Mix
Execution
Enablers
Optimize Price
Understand product
value to optimize
your price
- Value Quantification
- Price Architecture
- Price Change Management
Drive Volume
Assess investment
versus incremental
volume
- Discount Management
- Discount Optimization
- Margin Pool Management
Balance Mix
Manage all offerings
to maximize
profitability
- Portfolio Differentiation
- Customer Strategy
- Rate and Mix Management
Execute
Manage relationships
and support
activities
- Price Communication
- Non-Price Execution
- Joint Business Planning
Enable
Establish infrastructure
to support
the RM function
- People
- Systems
-
Results &
Planning Process
How We Drive ROI
Introductory Call
A mutual introduction to understand your current challenges and explore how RML can provide value.
Problem Definition
Based on the Introductory Call, a deeper discussion that finalizes on the problem to be addressed.
Data Exploration
Analysis of data sample to assess RM challenges, potential solutions, and quantify a high-level size of prize (ensure impact is worth the effort).
Scope Alignment
Determine the goals, timelines, deliverables required post-engagement and the associated costs.
Project Engagement
Thorough analysis is conducted to determine what price / offer changes are required to achieve desired results.
Market Execution
Jointly execute in-market changes and help with any customer negotiation issues.
Review
Assess actual in-market results versus financial forecast to verify ROI and adjust based on lessons learned.
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