TEC Canada Q&A: Pricing Strategies to Counter Tariff Impacts

Avy Punwasee and Michael Stanisz sat down with Colten Esser from TEC Canada to discuss how businesses can navigate tariff impacts with strategic pricing decisions. 

Their conversation explored key questions such as whether tariffs are here to stay, how companies should develop a pricing strategy in response, and what steps businesses can take to mitigate financial risks. They also examined how tariffs influence discounting, promotions, and companies that may not be directly affected.

For the full conversation with Avy, Michael, and Colton Esser, watch the interview here: Watch Now.