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In the past year, the software industry had a rude awakening. Gone are the times of unlimited access to funds, when venture capitalists and private investors were aggressively investing in
In the past year, the software industry had a rude awakening. Gone are the times of unlimited access to funds, when venture capitalists and private investors were aggressively investing in
In my line of work, I always hear people talk about Willingness to Pay (or WTP for short), but it is always used incorrectly. The most interesting response I got
Why Price Visibility is Important I constantly see companies with great revenue management, pricing, and go-to-market strategies that produce mediocre results. The problem? Price Execution! A strategy is only as
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