Insights

Customer Segmentation

Article

For 2024, the overarching theme is for the consumer packaged goods industry (CPG), meaning that maintaining customer loyalty will be challenging. Globally, consumers are feeling increasingly “pressured” according to a

Video / Podcast

https://youtu.be/Sh4IAMXWOW8 We’ve taken some time to summarize the discussion if you prefer to read rather than watch. In this video, Michael Stanisz and Avy Punwasee discuss Spotify’s recent price increases.

Article

Good-better-best pricing allows organizations to market to multiple customer segments and maximize revenue. In our previous article about good-better-best pricing, we deep-dived into the key strategic benefits of this pricing

Article

Customers are not all the same. They vary based on lifestyle, behaviors, buying habits, demographics, etc. To meet customers’ diverse needs means realizing that there is no ‘one size fits

Article

Your ‘one-sale-fits-all approach’ to sales and marketing leaves profit on the table and unsold inventory in the warehouse. To fix, segment your customers and adjust the offer/approach to maximize your

Get the latest insights and expert advice on pricing strategy, change management, and revenue management delivered monthly to your inbox.

Like What you See?

Subscribe to our Latest Insights

Subscribe to our newsletter to receive the latest insights from Revenue Management Labs direct to your inbox

Have a question?

Feel free to contact us now

We are here to help you achieve profitable revenue growth

Subscribe to our Latest Insights

Subscribe to our newsletter to receive the latest insights from Revenue Management Labs direct to your inbox

Newsletter Signup

Name(Required)
This field is hidden when viewing the form
I agree to receive marketing communications and emails from Revenue Management Labs.
This field is for validation purposes and should be left unchanged.

Schedule a call

Webform - Schedule a call

Name(Required)
This field is hidden when viewing the form
I agree to receive marketing communications and emails from Revenue Management Labs.
This field is for validation purposes and should be left unchanged.
a green and blue circle on a white background

WEBINAR ANNOUNCEMENT

Executive Pricing Survey Results

We will cover the full results from our 2024 Executive Pricing Survey. See how you compare to your competitors both in past performance and for 2024 pricing strategy.