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For 2024, the overarching theme is for the consumer packaged goods industry (CPG), meaning that maintaining customer loyalty will be challenging. Globally, consumers are feeling increasingly “pressured” according to a
For 2024, the overarching theme is for the consumer packaged goods industry (CPG), meaning that maintaining customer loyalty will be challenging. Globally, consumers are feeling increasingly “pressured” according to a
https://youtu.be/Sh4IAMXWOW8 We’ve taken some time to summarize the discussion if you prefer to read rather than watch. In this video, Michael Stanisz and Avy Punwasee discuss Spotify’s recent price increases.
Good-better-best pricing allows organizations to market to multiple customer segments and maximize revenue. In our previous article about good-better-best pricing, we deep-dived into the key strategic benefits of this pricing
Customers are not all the same. They vary based on lifestyle, behaviors, buying habits, demographics, etc. To meet customers’ diverse needs means realizing that there is no ‘one size fits
Your ‘one-sale-fits-all approach’ to sales and marketing leaves profit on the table and unsold inventory in the warehouse. To fix, segment your customers and adjust the offer/approach to maximize your
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We will cover the full results from our 2024 Executive Pricing Survey. See how you compare to your competitors both in past performance and for 2024 pricing strategy.