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This article discusses how businesses can adapt their Revenue Growth Management (RGM) strategies to respond to changing consumer behavior, particularly increased price sensitivity and preference for value. It outlines actionable
For 2024, the overarching theme is for the consumer packaged goods industry (CPG), meaning that maintaining customer loyalty will be challenging. Globally, consumers are feeling increasingly “pressured” according to a
Pricing, particularly transaction pricing, is vital to a company’s success. While many companies are familiar with transaction price management, most fail to realize what components actually impact the final price
This is the first in a series of articles we are publishing on emerging pricing trends and strategies, all pulled from our comprehensive executive survey conducted at the end of
Pricing for business services was hit less directly by the most recent geopolitical upheavals, such as the continued supply chain disruptions from the conflicts in Israel and Ukraine. Instead, economic
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We will cover the full results from our 2024 Executive Pricing Survey. See how you compare to your competitors both in past performance and for 2024 pricing strategy.