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Working in the field of pricing and revenue management, one of the most common questions I get is, “Where should I set my price?” Although it might seem like a
Working in the field of pricing and revenue management, one of the most common questions I get is, “Where should I set my price?” Although it might seem like a
Exploring Revenue Management Solutions Throughout my career, I have worked in and consulted with companies implementing Revenue Management (RM) strategies (sometimes referred to as Revenue Growth Management (RGM) or Strategic
What Is Strategic Pricing For New Products? There are 3 outcomes when determining how to price a product and set a pricing strategy for a new innovation: Too High Too
Imagine that you are a manager at a consumer-packaged-goods company. You have excess capacity, year over year flat revenues and aggressive competitors. Your goal is to retain market share. In
If you’re looking for help to solve business problems using analytics, you’ll find yourself surrounded by hundreds of vendors, technologies and services. All of them claiming to use analytics to
Airlines have been at the forefront of Revenue Management (RM) since deregulation in the 1980s, and the advent of low-cost, low-fare carriers, forced them to innovate their approach to pricing
It’s that time of the year – playoff fever has hit. Bars are full of sports fans drinking beer, eating wings and yelling at the TV. The anticipation is high,
For B2B firms, bids are a way of life. A large portion of sales in most companies requires the completion of bids/proposals and, success in closing dictates whether companies will
Trade promotions and discounts are a huge part of the consumer goods industry. Consumer goods companies spend hundreds of billions of dollars annually on trade programs. Yet, the return on
These days, there are many options for streaming services, and they grow exponentially year over year, but you might be curious, which streaming service costs the most? Which costs the
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We will cover the full results from our 2024 Executive Pricing Survey. See how you compare to your competitors both in past performance and for 2024 pricing strategy.