The 2026 Executive Pricing Benchmarks reveal how senior leaders are responding to rising growth pressure, margin volatility, and increasing scrutiny on pricing execution. Based on insights from executives across industries, the report highlights where pricing strategies are holding, where they are breaking down, and what differentiates companies that are outperforming heading into 2026.
Business Services firms are approaching 2026 with revenue growth expectations alongside increased focus on pricing discipline, discount control, and margin protection. Download the report to get this and other insights from executives in Business Services across North America and Europe.
As 2026 approaches, Consumer Goods companies are balancing pricing ambition with the need to protect volume and sustain margins in a more constrained demand environment. Download the report to get this and other insights from executives in Consumer Goods across North America and Europe.
Heading into 2026, Industrial companies are setting ambitious growth targets amid cost pressure, tariffs, and tighter tolerance for pricing missteps. Download the report to get this and other insights from executives across Industrials in North America and Europe.
Software and Technology leaders are entering 2026 with growth expectations tied closely to pricing execution, monetization discipline, and value based expansion. Download the report to get this and other insights from executives across Software and Technology in North America and Europe.
Manufacturing leaders are preparing for 2026 with pricing execution now central to how they manage tariffs, discount discipline, segmentation, and AI-driven performance amid growth and margin pressure.
Software leaders heading into 2026 are prioritizing innovative pricing and packaging strategies that align with customer value, drive monetization growth, and improve retention in a rapidly evolving market.
The 2026 Executive Pricing Benchmarks show how senior leaders performed in 2025 and what they are targeting for 2026. Based on insights from 330+ executives, the report benchmarks performance and gaps.
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We will cover the full results from our 2024 Executive Pricing Survey. See how you compare to your competitors both in past performance and for 2024 pricing strategy.
