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Salespeople claim ‘price’ is the reason 95% of business deals are lost. Upon further investigation, however, price isn’t the determining factor 7/10 times. The true reasons are ones the customer
Revenue Management Labs covers best practices in pricing strategy and revenue management to drive profitable revenue growth.
Salespeople claim ‘price’ is the reason 95% of business deals are lost. Upon further investigation, however, price isn’t the determining factor 7/10 times. The true reasons are ones the customer
It’s that time of year again—kind of? Given the current state of the world amidst the Coronavirus pandemic, the holidays will look quite a bit different this year, both for
In our technology-driven era, there is an ever-increasing hype around artificial intelligence, machine learning and data analytics software. These words conjure up visions of self-driving cars, humanoid robots and even Terminator’s
If you’re looking for help to solve business problems using analytics, you’ll find yourself surrounded by hundreds of vendors, technologies and services. All of them claiming to use analytics to
Trade promotions and discounts are a huge part of the consumer goods industry. Consumer goods companies spend hundreds of billions of dollars annually on trade programs. Yet, the return on
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We will cover the full results from our 2024 Executive Pricing Survey. See how you compare to your competitors both in past performance and for 2024 pricing strategy.