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Value-based Pricing

Article / Video / Podcast

Decoding the Psychology of Price

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Article

The Top 2025 Global Trends and Their Impact on Pricing for the Consumer Goods Industry

The consumer goods industry faces rising costs, supply chain challenges, and increased price sensitivity. This article highlights trends like value-based pricing, private label growth, and direct-to-consumer models, offering actionable insights
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Article

What is Value Based Pricing? Increase Profits by 5 to 10%

Whether you are a new marketing manager about to launch a product or service, an entrepreneur growing a new venture, or a business leader re-evaluating your company’s existing strategy, pricing

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