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Let’s face it, COVID-19 has fundamentally changed the way we live and do business for the foreseeable future. In terms of the business world, many companies have made a decisive
Let’s face it, COVID-19 has fundamentally changed the way we live and do business for the foreseeable future. In terms of the business world, many companies have made a decisive
Be honest, determining how to price an offer can feel like an endless black hole. If prices are too high, you struggle to sell; if they are too low, you
In our technology-driven era, there is an ever-increasing hype around artificial intelligence, machine learning and data analytics software. These words conjure up visions of self-driving cars, humanoid robots and even Terminator’s
Should Executives Care About Revenue Management? If you’re a senior executive in a commercial function, heck, if you’re a decision-maker in any company, it is paramount that you learn and
Ahh, coffee, the morning ritual of getting a hot cup of joe, is a scene that plays out across North America day after day. The coffee market is worth billions
Imagine what could happen if you got your pricing right every single time! These are the benefits that would accrue: Dominant market share Clear understanding of customer needs Superior returns
Throughout my years working in revenue management (RM), I’ve found that there are three key revenue management pain points that all professionals in this space experience: My team is unable
Covid-19 has changed the world as we know it. Personally, every aspect of my daily life has changed from how I work to how I shop—and I know this is
The product lifecycle traces the evolution of a product in the marketplace from its introduction to demise in 5 stages. A good understanding of the product lifecycle can add dimension
For most CPGs, the customer engagement space is exceptionally cluttered. To achieve genuine engagement with key customer segments, marketing and sales departments must implement customer engagement strategies and seek to
If your revenue management team is falling short of expectations, they are likely guilty of one or more of the six deadly sins of revenue management (RM). Knowing these six
As the COVID-19 health crisis continues to develop, we’ve watched as massive disruptions change the way we live, work and do business—the coronavirus economic impact is at the forefront of
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We will cover the full results from our 2024 Executive Pricing Survey. See how you compare to your competitors both in past performance and for 2024 pricing strategy.