Michael Stanisz

Articles

Pricing FAQ | Pricing and Revenue Management Questions Answered

Find clear, practical answers to common questions about pricing strategy, value-based pricing, revenue management, and profitability. Learn how to make smarter pricing decisions that grow your business.
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ArticlesVideos & Podcasts

Are Gen Z Really Price Sensitive?

Gen Z are often described as the most price-sensitive generation, but their spending behavior tells a more nuanced story. Learn how value perception, subscription habits, and digital research are reshaping
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Articles

Pricing and Revenue Management Glossary by Industry

Discover Revenue Management Labs’ glossary of key pricing and revenue growth terms. This resource defines concepts like pricing architecture, mix management, value-based pricing, and revenue leakage, providing clarity for businesses
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Articles

Bid Price Optimization for a Leading Industrial Manufacturer

Discover how bid price optimization helped an industrial manufacturer move beyond discounting, aligning sales strategy with profitability for long-term growth.
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Articles

Why B2B SaaS Is Repricing the Freemium Model

With profitability now a priority, many SaaS firms are moving away from freemium. Here’s how companies like Slack and Notion are converting free users to paid while preserving brand trust.
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Articles

SaaS: The Great Bundle Reversal

SaaS companies are unbundling once-popular product suites to offer more control and transparency. This shift can create new revenue opportunities if priced strategically.
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Videos & Podcasts

The Hidden Cost of Discounts

In this episode of The Pricing Guys, Michael and Avy break down why delaying price changes, even in uncertain tariff environments, can lead to lost margin, administrative burden, and long-term
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ArticlesVideos & Podcasts

Who is the Pricing Unicorn in Your Business?

In this heated episode of The Pricing Guys, Michael and Avy go toe-to-toe on one of the most debated questions in pricing: Where should the pricing function sit?
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ArticlesNews

Featured in Forbes: Adapting Pricing Strategies to Navigate Tariffs

Avy Punwasee, Partner at Revenue Management Labs, was recently featured in Forbes, sharing insights on adapting pricing strategies in response to tariffs. He discusses how businesses can assess tariff impacts,
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ArticlesVideos & Podcasts

Is AI Making Us Smarter or Just More Reliant?

In this episode of The Pricing Guys, Michael and Avy dive into AI’s growing role in pricing, its promise, its pitfalls, and whether it’s making us sharper or simply more
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ArticlesVideos & Podcasts

Lessons from 23andMe’s Fall

A look at how 23andMe went from a $6B valuation to financial trouble. This episode breaks down the flawed subscription model, limited product stickiness, and ethical missteps that turned a
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ArticlesVideos & Podcasts

Revenue Management Labs Turns 10

10 Years Strong: RML’s Evolution https://youtu.be/3Az6PwiMqKA?si=Pq6JfKdIhrz1xQdJ In this special anniversary episode of The Pricing Guys podcast, Avy Punwasee and Michael Stanisz reflect on 10 years of Revenue Management Labs. They

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