Michael Stanisz

Press Release
News

New Survey Finds 2026 Revenue Targets Are Outpacing Reality

A new survey Senior leaders plan aggressive growth despite uneven delivery and persistent execution constraints
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ArticlesNews

Why Gen Z Hates Discounts

Gen Z’s approach to pricing is shaped by transparency, values and identity. In a world where constant discounts can feel manipulative, pricing must be grounded in fairness and authenticity. This
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Pricing Executive Survey Report
White Papers

2026 Executive Pricing Benchmarks

The 2026 Executive Pricing Benchmarks reveal how pricing leaders are planning for growth, margin recovery, and AI-enabled execution. Based on insights from 337 executives, the report shows why pricing ambition
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Articles

Is World Cup Ticket Pricing Fair?

World Cup ticket prices are rising sharply ahead of 2026. From dynamic pricing to premium bundling, this article examines whether modern pricing strategy is fair to fans and sustainable long
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ArticlesVideos & Podcasts

4 Pricing Trends to Watch in 2026

Discover the four pricing trends that will shape 2026, including hybrid models, simplification, outcome based pricing, and value focused offerings. In this season finale of The Pricing Guys Podcast, Avy
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ArticlesVideos & Podcasts

Decoding the Psychology of Price

Pricing is not just a spreadsheet exercise. It is a blend of value perception, fairness, and emotion. In this conversation with CJ Gustafson, Michael Stanisz breaks down how psychology shapes
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ArticlesVideos & Podcasts

Your Pricing Strategy Is Only as Strong as Your Sales Team’s Ability to Execute

A pricing strategy only delivers results when sales teams can communicate and protect the value behind the price. In this episode of The Pricing Guys, Avy Punwasee and Michael Stanisz
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ArticlesNews

Revenue Management Labs Supports Movember 2025 to Change the Face of Men’s Health

Revenue Management Labs proudly joins Movember 2025 to raise awareness for men’s mental health, suicide prevention, prostate cancer, and testicular cancer. Support the R-Mo-L team today.
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ArticlesVideos & Podcasts

Decoding the Psychology of Price in the Age of AI

Michael Stanisz joins CJ Gustafson on Run the Numbers to explore how AI is reshaping software pricing, value-based models, and the economics of scale.
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ArticlesVideos & Podcasts

Airline Pricing: Can Low-Cost Really Work?

In this episode of The Pricing Guys, Avy and Michael dissect the ultra-low-cost airline model — how low fares survive, how premium mix plays a role, and whether ultra-low cost
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Articles

Pricing FAQ | Pricing and Revenue Management Questions Answered

Find clear, practical answers to common questions about pricing strategy, value-based pricing, revenue management, and profitability. Learn how to make smarter pricing decisions that grow your business.
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ArticlesVideos & Podcasts

Are Gen Z Really Price Sensitive?

Gen Z are often described as the most price-sensitive generation, but their spending behavior tells a more nuanced story. Learn how value perception, subscription habits, and digital research are reshaping
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