Author: Michael Stanisz
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Subscription versus one-time pricing: which wins?
Subscription pricing is transforming how businesses across industries generate revenue. This Revenue Management Labs article explores the key benefits of moving from one-time to recurring pricing models and how to address common challenges like customer churn.
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Google Home: a pricing war lesson
Google launched its Home speaker at a 28% discount to Amazon Echo, raising an important pricing question. This article examines whether that decision was justified and why penetration pricing can destroy long-term value and trigger costly price wars.
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Pricing in politics
Political campaigns are missing revenue opportunities hiding in plain sight. This article explores how anchoring and pricing psychology influence donor behavior using the 2016 U.S. presidential race as a case study.
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Managing your promotional spend
Trade promotions consume billions in spend but often deliver poor returns. This article breaks down the four key pillars of effective promotional decision-making, depth, frequency, timing, and mechanism, to help consumer goods companies maximize their promotional ROI.
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Peddling food delivery from $30B to $210B
Food delivery apps grew rapidly but have struggled to turn a profit. This article examines the key pricing and revenue management challenges holding them back and the strategies, from surge pricing to customer segmentation, that could put them back on a growth trajectory.
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Architecting good-better-best pricing
Good-better-best pricing helps businesses serve multiple customer segments while maximizing revenue. This article covers the key principles of building an effective tiered pricing structure, from defining fence attributes to leveraging customer insights, to help you capture more value across your portfolio.
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Traits of high-performing pricing experts
Great pricing starts with great people. This article outlines eight traits of high-performing pricing experts, from mastering analytical tools to building cross-functional relationships, to help organizations build world-class pricing capabilities.
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Adoption of bundling in software packages
Discover how bundling features boosts revenue, simplifies pricing, and enhances customer satisfaction in software pricing strategies.
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The impact of AI on pricing
AI is transforming pricing by enabling real-time data analysis, dynamic optimization, and smarter decisions. This article explores how AI-powered pricing drives revenue growth and what businesses need to consider as they adopt these tools.
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Why B2B SaaS is repricing the Freemium model
With profitability now a priority, many SaaS firms are moving away from freemium. Here’s how companies like Slack and Notion are converting free users to paid while preserving brand trust.