consumer goods & services

Winning in moments that matter

Consumer goods companies operate in highly dynamic environments where consumer preferences shift quickly, competition is intense, and retailer power continues to grow. Pricing is no longer a periodic exercise. It requires constant adjustment across channels, products, and promotions.

OUR Sub-Industries for Consumer Goods & services 

Food & Beverage
Personal Care
Household Products
E-commerce & Direct-to-Consumer (DTC)
Private Label & Contract Manufacturing
Mass, Club & Grocery Retail
Subscription & Membership Models

In consumer goods, margin is often made or lost in the details.

Leading companies are moving toward real-time, data-driven pricing strategies that balance volume, profitability, and brand positioning. Getting there requires more than better data and sharper analytical tools. It demands a disciplined approach to pricing decisions across every touchpoint.

The Key Problems

We solve the biggest pricing challenges for consumer goods.

Consumer-facing and service-driven businesses are operating in increasingly complex commercial environments, where cost volatility, channel fragmentation, and increasingly price-sensitive customers are compressing margins at every level. At the same time, decisions across pricing, promotions, and portfolio are often made in silos, disconnected from one another and from real market signals. Without a coordinated, data-driven approach that spans the full commercial model, value leakage compounds quickly, limiting growth, weakening competitive positioning, and eroding long-term profitability.

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Disconnected pricing

Pricing, promotion, and assortment decisions made in silos create margin leakage and missed opportunities to maximize value across products, customers, and channels.

Unclear price-pack

Misaligned pack sizes and price tiers create consumer confusion and margin dilution, limiting the ability to segment demand and drive profitable mix improvement.

Limited visibility

Gaps between planned and in-market pricing reduce margin capture, driven by inconsistent execution, discounting practices, and lack of tracking across customers and channels.

Over-reliance on discounting

Frequent discounting erodes price perception, compresses margins, and creates long-term dependency without delivering sustainable or truly incremental volume.

Our team

Subject matter experts

Our team brings senior, hands-on experience across pricing, promotion, and revenue growth management, partnering with leadership teams to translate strategy into execution and deliver measurable impact on growth and profitability.

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Avy Punwasee

Managing Partner

With over 15 years of senior revenue management experience, spanning pricing, strategy and analytics, Avy has transitioned from being an in-house practitioner with large companies such as Anheuser Busch InBev and Ford Motor Company to consulting for leading global companies. Avy specializes in strategic pricing implementation, consistently delivering significant profit improvements across diverse industries. He enables companies to make sense of their complex environment and establishes how best to capitalize through better pricing. Avy brings leading-edge revenue management techniques accompanied by an executional focus. Avy is a Professional Pricing Society speaker and holds an MBA and BBA from the Schulich School of Business at York University.

Marc Carias

Director

With more than nine years of experience in the aviation and healthcare sectors, Marc Carias stands out as a seasoned professional in revenue management. Currently contributing his expertise at Revenue Management Labs as a Director, Marc assists a diverse range of clients. His capabilities span from introducing revenue management to new fields to implementing sophisticated algorithms for well-established practices. Marc holds an M.Sc. in Medical Biophysics from the University of Toronto and an MBA in Finance and Strategy from the Schulich School of Business at York University. Outside of work, Marc finds joy in sailing, indulges in boxing, and explores his culinary skills through cooking.

A $2 price increase on a $21.99 title, designed to grow revenue without losing a single sale.

Client Story

Success in the real world

A national history book publisher had held prices flat for a decade despite stagnant revenue. With a niche market, limited data, and the complexity of Amazon and e-commerce, RML built a custom willingness-to-pay analysis to determine the exact price point that would fuel growth without sacrificing volume.

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