Training

Elevate your pricing strategies through bespoke trainings

Partnering with Alignor, our expert-led programs at RML blend deep pricing strategy expertise, exceptional consulting skills, and practical real-world insights to deliver tailored learning experiences. We collaborate closely with clients to ensure they master pricing knowledge and achieve transformative results.

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Training Partner

Meet our expert training partner

John Shulman is an internationally recognized expert on negotiation, sales effectiveness, and game-based learning.

John has worked with some of the world’s largest purchasing organizations and has a deep understanding of how they are structured, how they think, and what they require to build collaborative partnerships with strategic suppliers. He has also worked with dozens of the world’s largest sales and account management organizations to develop and implement effective sales and negotiation strategies.

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courses

Practical & actionable training courses built for the field

Our training programs are designed to create real change on the ground, not just in the classroom. Teams learn how to navigate pricing conversations, overcome pushback, and drive better deals right away. Whether you are launching a new pricing initiative or scaling an existing one, our enablement programs help close the gap between strategy and execution. The result is faster adoption, stronger confidence, and measurable ROI from day one.

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Discover our 3 training courses

Achieving Price Increases

Handling Customer Pricing Pushback

Selling Value

Training

Achieving Price Increases

When price increases are planned, sales professionals often have concerns about how their customers will react.

This program ensures sales and pricing professionals are aligned and fully prepared to achieve price increases across their customer base. When price increases are planned, sales professionals often have concerns about how their customers will react. This program offers proven techniques to initiate price increase conversations, justify and support price increases, and share persuasive analyses and data to communicate differentiated value effectively. With realistic simulations, self-assessments, short videos and facilitated workshops, sales and pricing professionals receive insights from analytics linked to business impact revealing their strengths and opportunities for improvement.

TRAINING

Handling Customer Pricing Pushback

When price increases are planned, sales professionals often have concerns about how their customers will react.

This program prepares sales and pricing professionals to handle pricing pushback from customers. When customers cherry pick data and market indices to demand price reductions, sales professionals may feel pressure either to advocate internally for price concessions or defend pricing to customers with detailed cost or other data. This program ensures sales and pricing professionals defend pricing strategically by exploring key factors they can leverage, including the risks and benefits of sharing financial data with customers. With realistic simulations, self-assessments, short videos and facilitated workshops, sales and pricing professionals receive insights from analytics linked to business impact revealing their strengths and opportunities for improvement.

Training

Selling Value

When price increases are planned, sales professionals often have concerns about how their customers will react.

This program ensures sales and pricing professionals are aligned and fully prepared to tell compelling value stories to their customers. When customers focus on price, rather than value, sales professionals often feel pressure either to justify their pricing or offer price concessions. This program offers proven techniques to pivot customer conversations and decision-making from price to the differentiated value your offering will deliver for them. With realistic simulations, self-assessments, short videos and facilitated workshops, sales and pricing professionals receive insights from analytics linked to business impact revealing their strengths and opportunities for improvement.

Training

Achieving Price Increases

When price increases are planned, sales professionals often have concerns about how their customers will react.

This program ensures sales and pricing professionals are aligned and fully prepared to achieve price increases across their customer base. When price increases are planned, sales professionals often have concerns about how their customers will react. This program offers proven techniques to initiate price increase conversations, justify and support price increases, and share persuasive analyses and data to communicate differentiated value effectively. With realistic simulations, self-assessments, short videos and facilitated workshops, sales and pricing professionals receive insights from analytics linked to business impact revealing their strengths and opportunities for improvement.

When price increases are planned, sales professionals often have concerns about how their customers will react.

This program prepares sales and pricing professionals to handle pricing pushback from customers. When customers cherry pick data and market indices to demand price reductions, sales professionals may feel pressure either to advocate internally for price concessions or defend pricing to customers with detailed cost or other data. This program ensures sales and pricing professionals defend pricing strategically by exploring key factors they can leverage, including the risks and benefits of sharing financial data with customers. With realistic simulations, self-assessments, short videos and facilitated workshops, sales and pricing professionals receive insights from analytics linked to business impact revealing their strengths and opportunities for improvement.

When price increases are planned, sales professionals often have concerns about how their customers will react.

This program ensures sales and pricing professionals are aligned and fully prepared to tell compelling value stories to their customers. When customers focus on price, rather than value, sales professionals often feel pressure either to justify their pricing or offer price concessions. This program offers proven techniques to pivot customer conversations and decision-making from price to the differentiated value your offering will deliver for them. With realistic simulations, self-assessments, short videos and facilitated workshops, sales and pricing professionals receive insights from analytics linked to business impact revealing their strengths and opportunities for improvement.