Author: Michael Stanisz
Is World Cup ticket pricing fair?
World Cup ticket prices for 2026 are rising sharply, drawing criticism from fans and headlines across global media. From a pricing strategy perspective, however, this moment offers a clear example of modern revenue management in action, and raises an important question about access, fairness, and long term demand.
How to Choose a Top Pricing Consultant and Strategy Expert
In today’s hyper-competitive economic landscape, pricing is the most powerful, yet frequently underutilized, lever for profitability.
Subscription versus one-time pricing: which wins?
Subscription pricing is transforming how businesses across industries generate revenue. This Revenue Management Labs article explores the key benefits of moving from one-time to recurring pricing models and how to address common challenges like customer churn.
Google Home: a pricing war lesson
Google launched its Home speaker at a 28% discount to Amazon Echo, raising an important pricing question. This article examines whether that decision was justified and why penetration pricing can destroy long-term value and trigger costly price wars.
Pricing in politics
Political campaigns are missing revenue opportunities hiding in plain sight. This article explores how anchoring and pricing psychology influence donor behavior using the 2016 U.S. presidential race as a case study.
Managing your promotional spend
Trade promotions consume billions in spend but often deliver poor returns. This article breaks down the four key pillars of effective promotional decision-making, depth, frequency, timing, and mechanism, to help consumer goods companies maximize their promotional ROI.
Peddling food delivery from $30B to $210B
Food delivery apps grew rapidly but have struggled to turn a profit. This article examines the key pricing and revenue management challenges holding them back and the strategies, from surge pricing to customer segmentation, that could put them back on a growth trajectory.
Architecting good-better-best pricing
Good-better-best pricing helps businesses serve multiple customer segments while maximizing revenue. This article covers the key principles of building an effective tiered pricing structure, from defining fence attributes to leveraging customer insights, to help you capture more value across your portfolio.
Traits of high-performing pricing experts
Great pricing starts with great people. This article outlines eight traits of high-performing pricing experts, from mastering analytical tools to building cross-functional relationships, to help organizations build world-class pricing capabilities.
Adoption of bundling in software packages
Discover how bundling features boosts revenue, simplifies pricing, and enhances customer satisfaction in software pricing strategies.