private equity

Driving value across the investment cycle

Private equity firms increasingly view pricing as a key lever for value creation across portfolio companies. However, pricing is often underdeveloped and inconsistently executed across the portfolio.

our Sub-Industries for Private equity

Mid-Market PE
Large Cap PE
Growth Equity
Portfolio Companies
Industrials
Services
Technology

The biggest pricing opportunities are often hiding in plain sight.

By identifying pricing opportunities early and embedding execution capabilities post-acquisition, firms can unlock meaningful revenue and margin improvements throughout the investment lifecycle.

The Key Problems

We solve the biggest pricing challenges for private equity.

Private equity firms recognize pricing as a key value creation lever, yet it is often underutilized across portfolio companies. Pricing improvements can deliver faster EBITDA impact than cost reduction alone, but the opportunity is frequently missed. Limited focus during diligence and inconsistent execution post-acquisition reduce impact, leaving value unrealized at every stage of the holding period. Without structured pricing strategies embedded across the portfolio, firms miss opportunities to drive EBITDA growth and maximize returns.

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Limited pricing focus

Pricing opportunities are often overlooked, resulting in missed value creation potential early in the investment lifecycle.

Weak pricing execution

Strategies are not consistently implemented, limiting the ability to realize pricing-driven improvements in portfolio performance.

Inconsistent pricing

Lack of standardization reduces scalability and limits the ability to drive consistent value across investments.

Short timelines to deliver impact

Compressed investment horizons require rapid execution, but many organizations lack capabilities to deliver timely pricing improvements.

Our team

Subject matter experts

Our team works closely with private equity firms to identify and execute pricing opportunities that drive measurable value across portfolio companies.

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Michael Stanisz

Partner

As the Founder and Partner at Revenue Management Labs, Michael Stanisz spearheads pricing initiatives across various sectors such as manufacturing and distribution, life sciences, technology, and business services. He brings his extensive experience in developing and implementing data-driven pricing strategies for companies ranging from small, private equity-backed ventures to Fortune 500 corporations. His strength lies in bridging the gap between strategy and implementation, transforming the way organizations approach pricing decisions. Michael's career includes significant contributions to pricing and revenue growth. At Anheuser Busch, he held diverse roles, notably managing the Global Center of Excellence for Pricing Research and Analytics. Prior to this, he oversaw a net revenue budget exceeding $3.0 billion as the Revenue Manager for Canada. Michael holds an MBA from the University of Toronto's Rotman School of Management and a Master of Management Analytics from Queen's University, as well as a BSc in Mathematics from McMaster University.

Jonathan Cristopoulous

Director

Jonathan is the Director of Sales at Revenue Management Labs, where he leads client relations and business growth initiatives. With a background spanning finance, technology, and operations, he focuses on helping organizations scale efficiently and realize their full revenue potential through evidence-based strategy. Prior to joining RML, Jonathan held roles at Salesforce, where he developed a strong foundation in revenue architecture, pricing systems, and commercial operations. His approach combines analytical rigor with a practical understanding of how businesses make and execute pricing decisions, ensuring clients achieve measurable and lasting results. Outside of work hours, Jonathan loves making music, solving Rubik's cubes and travel.