About Us | our story
Built on firsthand experience
We built Revenue Management Labs because we’d been on the other side. We knew what good pricing advice should look like, and we’d seen how rarely it showed up. Those early clients came back not out of loyalty, but because the results mattered.
RML was built to close the gap between pricing potential and realized margin, and the focus has never wavered.
our story
Our story starts on the other side of the table.
Before founding Revenue Management Labs, Avy Punwasee and Michael Stanisz sat in the commercial and finance roles where pricing decisions got made, defended, and often left on the table.
Having worked both in industry and in consulting, they founded RML to close the gap between what clients expected from a pricing engagement and what they actually received. That meant digging deep into each client’s specific context, developing strategies that could be acted on, and staying at the table to bring those strategies to life. Those early clients came back, not out of loyalty, but because the results mattered.
Today, Revenue Management Labs is a fast-growing boutique consultancy helping businesses grow through in-depth insights, innovative pricing strategies, and practical solutions, because we’ve sat in their seat, and we’ve never forgotten it.
OUR aPPROACH
What makes us different
Custom
Our solutions are tailored around your industry dynamics, your data, and the specific levers that move margin in your market. We don’t do generic templates built for everyone.
Unlike software companies, we reject one-size-fits-all thinking entirely.
AI built in
We embed AI directly into the tools and models we build for you, delivering faster analysis, sharper pattern detection, and pricing intelligence that compounds over time.
Unlike other smaller boutique agencies, we have the AI horsepower and intelligence.
Great ROI
We pair deep pricing expertise with hands-on execution support so recommendations stick in the field, translating strategy into measurable, lasting results.
Unlike big corporate agencies, we have the ability to provide great value and deliver high quality every time.