Author: Michael Stanisz
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Peddling food delivery from $30B to $210B
Food delivery apps grew rapidly but have struggled to turn a profit. This article examines the key pricing and revenue management challenges holding them back and the strategies, from surge pricing to customer segmentation, that could put them back on a growth trajectory.
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Architecting good-better-best pricing
Good-better-best pricing helps businesses serve multiple customer segments while maximizing revenue. This article covers the key principles of building an effective tiered pricing structure, from defining fence attributes to leveraging customer insights, to help you capture more value across your portfolio.
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Traits of high-performing pricing experts
Great pricing starts with great people. This article outlines eight traits of high-performing pricing experts, from mastering analytical tools to building cross-functional relationships, to help organizations build world-class pricing capabilities.
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Adoption of bundling in software packages
Discover how bundling features boosts revenue, simplifies pricing, and enhances customer satisfaction in software pricing strategies.
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The impact of AI on pricing
AI is transforming pricing by enabling real-time data analysis, dynamic optimization, and smarter decisions. This article explores how AI-powered pricing drives revenue growth and what businesses need to consider as they adopt these tools.
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Why B2B SaaS is repricing the Freemium model
With profitability now a priority, many SaaS firms are moving away from freemium. Here’s how companies like Slack and Notion are converting free users to paid while preserving brand trust.
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4 Pricing objectives and which one is best for you
Your pricing objective is the foundation of your pricing strategy and a key driver of business success. This article explores four core pricing objectives, from gaining volume to capturing value, and helps you determine which approach best aligns with your business goals.
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5 Effective steps to master negotiation
Poor negotiation skills cost salespeople margin on every deal. This article outlines five practical steps to help sales teams lead negotiations with confidence, communicate value effectively, and close deals without compromising profitability.
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Navigating the tariff tide – impacts & revenue strategies
Rising tariffs are reshaping global trade and forcing businesses across industries to rethink their pricing strategies. This article explores the sectors hit hardest and the strategies companies can adopt to protect profitability in a volatile market.
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Navigating Manufacturing Industry Trends and Pricing
Manufacturing companies face mounting pressures from economic volatility, sophisticated procurement teams, and data complexity. This article outlines key pricing best practices to help manufacturers build agile, data-driven strategies that protect margins and drive long-term revenue growth.