Author: Michael Stanisz
-
Pricing strategy consulting
Most pricing problems are not actually price problems. They are strategy problems, capability problems, and execution problems. Treating them as anything less is why so many pricing initiatives fail to stick.
-
Pricing strategy built for private equity
Revenue Management Labs expands its dedicated PE practice, bringing integrated pricing strategy, commercial analytics, and AI-powered execution to mid-market and large-cap investors.
-
Find the right price with the pricing matrix
The Pricing Strategy Matrix offers four core pricing options — skimming, penetration, economy, and premium — each balancing price and quality differently. This article breaks down the advantages and drawbacks of each to help you find the right starting point for your pricing strategy.
-
RML data insights: velocity trade offs
Sales velocity is key to evaluating pricing and product decisions. This article breaks down five methods for calculating velocity and how RML used them to help a major convenience store chain optimize their private label strategy.
-
Generative AI & pricing: maximizing revenue growth
Generative AI is reshaping business productivity, but its application to pricing is still evolving. This article explores how AI is currently used in pricing, the immediate opportunities GenAI offers — from pricing communications to competitor analysis — and the risks organizations need to manage before going all in.
-
Is World Cup ticket pricing fair?
World Cup ticket prices for 2026 are rising sharply, drawing criticism from fans and headlines across global media. From a pricing strategy perspective, however, this moment offers a clear example of modern revenue management in action, and raises an important question about access, fairness, and long term demand.
-
Why Gen Z hates discounts
Gen Z’s approach to pricing is shaped by transparency, values and identity. In a world where constant discounts can feel manipulative, pricing must be grounded in fairness and authenticity. This generation’s loyalty goes to brands that price with purpose and communicate clearly.
-
Survey: 2026 revenue targets vs. reality
A new survey senior leaders plan aggressive growth despite uneven delivery and persistent execution constraints
-
Subscription versus one-time pricing: which wins?
Subscription pricing is transforming how businesses across industries generate revenue. This article explores the key benefits of moving from one-time to recurring pricing models and how to address common challenges like customer churn.
-
Google Home: a pricing war lesson
Google launched its Home speaker at a 28% discount to Amazon Echo, raising an important pricing question. This article examines whether that decision was justified and why penetration pricing can destroy long-term value and trigger costly price wars.