Author: Michael Stanisz
2025 Executive Pricing Survey Scorecard
Our latest report, based on insights from 385 executives across seven industries, reveals the key pricing strategies that top-performing companies used in 2024 and how they are preparing for 2025.
Top SaaS Pricing Trends in 2024
As funding tightens and demand softens, software companies must rethink their pricing strategy. This article explores five key trends to help plug margin leaks and drive sustainable revenue growth.
Find the right price with the pricing matrix
The Pricing Strategy Matrix offers four core pricing options — skimming, penetration, economy, and premium — each balancing price and quality differently. This article breaks down the advantages and drawbacks of each to help you find the right starting point for your pricing strategy.
Willingness To Pay According To Beer
Willingness to Pay (WTP) and price elasticity are related but not the same thing. Using beer at a baseball game as an example, this article breaks down how WTP works, how it connects to demand, and how businesses can use it to set smarter prices and maximize revenue.