Author: Michael Stanisz
The impact of AI on pricing
AI is transforming pricing by enabling real-time data analysis, dynamic optimization, and smarter decisions. This article explores how AI-powered pricing drives revenue growth and what businesses need to consider as they adopt these tools.
Why B2B SaaS is repricing the Freemium model
With profitability now a priority, many SaaS firms are moving away from freemium. Here’s how companies like Slack and Notion are converting free users to paid while preserving brand trust.
4 Pricing objectives and which one is best for you
Your pricing objective is the foundation of your pricing strategy and a key driver of business success. This article explores four core pricing objectives, from gaining volume to capturing value, and helps you determine which approach best aligns with your business goals.
5 Effective steps to master negotiation
Poor negotiation skills cost salespeople margin on every deal. This article outlines five practical steps to help sales teams lead negotiations with confidence, communicate value effectively, and close deals without compromising profitability.
Navigating the tariff tide – impacts & revenue strategies
Rising tariffs are reshaping global trade and forcing businesses across industries to rethink their pricing strategies. This article explores the sectors hit hardest and the strategies companies can adopt to protect profitability in a volatile market.
Navigating Manufacturing Industry Trends and Pricing
Manufacturing companies face mounting pressures from economic volatility, sophisticated procurement teams, and data complexity. This article outlines key pricing best practices to help manufacturers build agile, data-driven strategies that protect margins and drive long-term revenue growth.
Unlocking the Value of Rebates in Manufacturing
Rebates are more than financial incentives. They drive loyalty, growth, and competitive advantage. This article explores key rebate types and best practices to help manufacturers design effective programs that maximize profitability and strengthen customer relationships.
Pricing Strategy Consultant: Maximize Business Success
Unlock growth and enhance profits with a pricing strategy consultant who delivers tailored pricing models and data-driven insights, so you can discover the benefits of expert consultation today.
2026 Consumer Goods Executive Pricing Survey
How senior consumer goods leaders balanced pricing, discounts, margins, and tariffs, and what it means for 2026.
2026 Business Services Executive Pricing Benchmarks
Business Services firms are pursuing revenue growth and margin protection through tighter pricing discipline, but closing the gap between pricing ambition and commercial results requires stronger governance, clearer execution frameworks, and deeper cross-functional alignment.