About Us
Your trusted pricing partner since 2015
Revenue Management Labs was founded to close the gap between pricing strategy and commercial execution. We work with leadership teams who know pricing could be working harder and want the evidence, tools, and capability to make it happen.
our story
Our story starts on the other side of the table.
Before founding Revenue Management Labs, Avy Punwasee and Michael Stanisz sat in the commercial and finance roles where pricing decisions got made, defended, and often left on the table.
Having worked both in industry and in consulting, they founded RML to close the gap between what clients expected from a pricing engagement and what they actually received. That meant digging deep into each client’s specific context, developing strategies that could be acted on, and staying at the table to bring those strategies to life. Those early clients came back, not out of loyalty, but because the results mattered.
Today, Revenue Management Labs is a fast-growing boutique consultancy helping businesses grow through in-depth insights, innovative pricing strategies, and practical solutions, because we’ve sat in their seat, and we’ve never forgotten it.
OUR aPPROACH
What makes us different
Custom
Our solutions are tailored around your industry dynamics, your data, and the specific levers that move margin in your market. We don’t do generic templates built for everyone.
Unlike software companies, we reject one-size-fits-all thinking entirely.
AI built in
We embed AI directly into the tools and models we build for you, delivering faster analysis, sharper pattern detection, and pricing intelligence that compounds over time.
Unlike other smaller boutique agencies, we have the AI horsepower and intelligence.
Great ROI
We pair deep pricing expertise with hands-on execution support so recommendations stick in the field, translating strategy into measurable, lasting results.
Unlike big corporate agencies, we have the ability to provide great value and deliver high quality every time.
Our People
We are proud of our team
Our team includes revenue management consultants, statisticians, data scientists, and experienced commercial leaders with deep, industry-specific pricing expertise.
Careers
Help us grow businesses sustainably
We are building a firm defined by trust, depth, and long-term impact. We are always looking for ambitious, thoughtful people who want to do meaningful pricing work and grow with us. We remain open to exceptional talent as needs evolve. Browse our open positions and apply for the one that fits you.
The core roles at RML are: Director, Project Lead, Consultant and Associate, central roles that lead and support client engagements.
Employee Benefits
We take growth & development seriously.
Sustained excellence requires sustained support. We provide programs designed to support professional growth and personal wellbeing, including:
- Flexible Vacation Time
- Health and Dental Plan
- Generous Bonus Structure
- Competitive Salary Rates
- Coaching Program
- Professional Development Plan
- Talent Management Plans
We invest in our people so they can invest fully in our clients.
Values
Our values guide us in everything we do
We care about the impact we have on people
Pricing decisions affect customers, employees, and shareholders. We approach that responsibility seriously and thoughtfully.
We focus on long-term relationships
Trust compounds over time. We invest in relationships built on respect, clarity, and consistent results.
We deliver practical, defensible solutions
Your success is our success. We deliver clear strategies and implementation plans that leaders can execute and defend.
We challenge ourselves to explore
We question assumptions and pressure test thinking to ensure decisions are sound and sustainable.
We develop each other to be exceptional
Excellence requires discipline, curiosity, and shared standards. We continually raise the bar for ourselves and for our industry.
Trusted Voice in Global Pricing and Strategy
We are proud to be a member of both the Fast Company Executive Board and Forbes Business Council, reflecting our role as a trusted voice shaping the future of pricing strategy.
