Software & technology
Software pricing & monetization strategy
Software and technology companies operate at the intersection of rapid product innovation and evolving buyer expectations. Yet pricing often lags behind both, leaving value on the table across new segments, complex portfolios, and shifting commercial models.
our Sub-Industries for software & technology
- SaaS & Cloud Applications
- Enterprise Software
- Cloud Infrastructure & Platforms
- AI & Data Analytics
- Cybersecurity
- FinTech
- Vertical SaaS
When the product evolves fast, the pricing model should keep up.
Whether navigating the shift from perpetual licensing to SaaS, unifying pricing across a product portfolio, or determining how to monetize AI, the stakes are high. We partner with software companies to design pricing and packaging strategies that capture customer value, accelerate growth, and build durable competitive advantage.
The Key Problems
We solve the biggest pricing challenges for software & technology.
Software companies face a common tension: products evolve faster than the commercial models behind them. Whether expanding into new customer segments, rationalizing a portfolio built through acquisition, migrating to a subscription model, or determining how to price AI, the pricing decisions companies make at these inflection points have outsized impact on revenue trajectory, competitive positioning, and customer lifetime value.
Our team
Subject matter experts
Our software pricing team combines deep SaaS and enterprise software expertise with hands-on execution experience across pricing transformations, market expansion, portfolio unification, and AI monetization. Having operated on both sides of the table—as technology practitioners and pricing consultants—we bring a practical, results-driven approach to every engagement.
Michael Stanisz
Managing Partner
Karthik Balaji
Director
A 100% increase in revenue and a 130% increase in average price, driven by value-based pricing and internal alignment.
Client Story
Success in the real world
An animation software company had spent three years investing heavily in customer acquisition with nothing to show for it. Stuck between a sales team pushing for price cuts and marketing focused on value, they needed a neutral, data-driven perspective. RML redesigned their two-tier pricing into a four-tier model built around customer segment, tenure, and price sensitivity, resolving the internal deadlock and doubling revenue.