Victor Farnese is a Principal at Revenue Management Labs, leading the tech strategy for CPG and Manufacturing projects. With over 11 years of global experience across the technology, consumer goods, and management consulting sectors, he focuses on digital transformation and investment optimization to drive sustainable business growth. Prior to his current role, he served as Director of Revenue Solution at o9 Solutions in Spain, where he developed its commercial AI-powered planning platform and led multi-year commercial transformation projects for multinational corporations. His previous tenure includes leading global revenue growth and advanced analytics initiatives as an Associate Director of Revenue Management at Kraft Heinz in Amsterdam and Singapore. He began his career executing process optimization projects as a Management Consultant at FALCONI in Brazil. He holds an EMBA from Rotterdam School of Management and a BBA from Universidade Federal de Minas Gerais.