Gustavo Mendonça is a Partner at Revenue Management Labs, where he leads AI capabilities, our CPG practice, and Europe expansion. He brings deep experience in CPG, including 10 years at Kraft Heinz in senior roles across revenue growth management and digital transformation, where he led the global RGM agenda and helped shape how the business used data to drive commercial decisions. His background is complemented by nearly a decade in financial services, spanning banking, hedge funds, and investment management. That combination gives him a distinctive perspective on how commercial strategy, analytics, and technology intersect to create value. At RML, Gustavo focuses on helping clients build AI-enabled capabilities, sharpen pricing and revenue management, and drive digital transformation at scale.