Simonette is an Associate at Revenue Management Labs where she helps clients solve complex commercial challenges through data-driven analysis and strategic thinking. She brings experience in analytics, finance, and strategy, with a passion for transforming data into actionable insights that support smarter pricing, revenue growth, and business decision-making. Simonette graduated from the University of Toronto’s Rotman Commerce program with a specialization in Management and a focus in Finance and Data Science. Outside of work, she enjoys staying active, travelling, discovering new restaurants, and spending time with family and friends.