With more than 15 years of experience across both B2B and B2C markets, Peter Sullivan is an accomplished marketing leader who combines strategy, creativity, and analytics to drive business growth. As Marketing Director at Revenue Management Labs, he leads integrated campaigns that build brand authority and generate measurable results across content, digital, and event channels. His leadership spans SEO and AI optimization, thought leadership development, demand generation, and strategic partnerships across sectors including private equity, industrial equipment, and software. Before joining RML, Peter held senior roles at Overbay Capital Partners and Investment Planning Counsel, where he led advisor marketing initiatives and built scalable communication programs that strengthened engagement and brand visibility. Peter holds a Bachelor of Business and enjoys spending quality time with his family.