Author: Avy Punwasee
Price segmentation: a crucial pricing tool
Charging the same price to every customer means leaving money on the table. This article breaks down the seven types of price segmentation, what can go wrong in execution, and how data-driven segmentation helps maximize revenue across your customer base.
Good, better, best pricing: why it works
Good-Better-Best pricing maximizes revenue by offering tiered price points for different customer segments. This article explores the three key reasons the strategy works and why staying true to it drives growth.
Featured in Forbes: Adapting pricing to navigate tariffs
Avy Punwasee, Partner at Revenue Management Labs, was featured in Forbes sharing insights on adapting pricing strategies in response to tariffs — from assessing impacts to implementing dynamic pricing and maintaining profitability.
What if AI knew exactly what you were willing to pay?
Tariffs introduced in 2024–2025 are reshaping global trade and pricing strategies across industries. From automotive to food and agriculture, businesses face rising import costs and supply chain shifts. This article explores the hardest-hit industries and the strategies companies can use to protect profitability in a volatile market.
Should B2B companies absorb tariff costs?
Navigating tariffs is more than shrugging and swallowing rising costs. B2B leaders must holistically assess margin implications, customer impact, and supply-chain flexibility before deciding whether to absorb import duties or strategically pass them along.
Why pricing analytics is a necessity
Pricing analytics is one of the most underleveraged tools in business, yet a 1% improvement in pricing has a greater profit impact than sales or cost reductions. This article outlines five key benefits of building pricing analytics into your core management process.
Tim Hortons mix management in action
Mix management is a powerful way to drive revenue and profit without raising prices. This article uses Tim Hortons’ Nutella product launch as a real-world example of how shifting product mix can deliver meaningful bottom-line growth.
Is dynamic pricing right for you?
Dynamic pricing can give businesses a competitive edge by adjusting prices in real time based on demand, costs, and market conditions. This article explores four types of dynamic pricing, three key questions to ask before implementing it, and the common pitfalls to avoid.
6 Dangers of discounting
Discounting without strategy can erode brand value, trigger price wars, and train customers to wait for promotions. This article outlines six key dangers of discounting and how to avoid them to protect long-term profitability.
Pros and cons of discounting strategies
Discounting is a powerful growth lever, but without the right strategy it can erode margins and damage your brand. This article breaks down six common discounting strategies, when to use them, and how to avoid the financial pitfalls of poor pricing discipline.