Author: Avy Punwasee
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Take the guesswork out of prices
Too many companies treat pricing like a formula: cost plus margin. In reality, pricing is both a financial calculation and a strategic message. By asking five sharper questions about value, customers, brand, competition, and metrics, you can turn pricing from guesswork into certainty.
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Lessons from common pricing mistakes
Pricing is one of the most powerful levers a business has, yet it is often misunderstood. In this Forbes Business Council article, Avy Punwasee of Revenue Management Labs explores five common pricing mistakes and lessons to help companies strengthen profitability and customer value.
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Empathy is a leadership advantage
In this Forbes-featured article, Avy Punwasee explains how empathy helps leaders balance data, compassion, and clarity — building trust and improving decision-making in both leadership and pricing strategy.
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Featured in Fast Company: The pricing shift your business needs
We are excited to share our article in Fast Company on how businesses can unlock growth by shifting their pricing strategy. The piece explores why value-based, outcome-driven, and usage-based models are becoming essential for customer centricity and long-term success.
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Why pricing training matters
Pricing is the single most powerful profit lever for any company, but strategies only work if people have the skills and confidence to execute them. Training equips teams to protect margins, negotiate effectively, and deliver long-term customer value.
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Will AI pricing lose customers? What business leaders need to watch
AI-powered pricing delivers speed and profit, but is it putting customer trust at risk? I explore why brands must rethink how they use AI in pricing.
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2024 Executive Pricing Survey
This year’s instalment brings an expanded viewpoint, covering a larger geographic area, and additional industries.
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2024 Global Trends Impacting CPG Pricing
Inflation and shifting consumer behavior are forcing CPG manufacturers to rethink their pricing strategies. This article explores the key 2024 trends and actionable strategies to protect margins and stay competitive.