Author: Avy Punwasee
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Price segmentation: a crucial pricing tool
Charging the same price to every customer means leaving money on the table. This article breaks down the seven types of price segmentation, what can go wrong in execution, and how data-driven segmentation helps maximize revenue across your customer base.
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Good, better, best pricing: why it works
Good-Better-Best pricing maximizes revenue by offering tiered price points for different customer segments. This article explores the three key reasons the strategy works and why staying true to it drives growth.
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Featured in Forbes: Adapting pricing to navigate tariffs
Avy Punwasee, Partner at Revenue Management Labs, was featured in Forbes sharing insights on adapting pricing strategies in response to tariffs — from assessing impacts to implementing dynamic pricing and maintaining profitability.
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What if AI knew exactly what you were willing to pay?
Tariffs introduced in 2024–2025 are reshaping global trade and pricing strategies across industries. From automotive to food and agriculture, businesses face rising import costs and supply chain shifts. This article explores the hardest-hit industries and the strategies companies can use to protect profitability in a volatile market.
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Should B2B companies absorb tariff costs?
Navigating tariffs is more than shrugging and swallowing rising costs. B2B leaders must holistically assess margin implications, customer impact, and supply-chain flexibility before deciding whether to absorb import duties or strategically pass them along.
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Featured in Fast Company: The pricing shift your business needs
We are excited to share our article in Fast Company on how businesses can unlock growth by shifting their pricing strategy. The piece explores why value-based, outcome-driven, and usage-based models are becoming essential for customer centricity and long-term success.
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Empathy is a leadership advantage
In this Forbes-featured article, Avy Punwasee explains how empathy helps leaders balance data, compassion, and clarity — building trust and improving decision-making in both leadership and pricing strategy.
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Lessons from common pricing mistakes
Pricing is one of the most powerful levers a business has, yet it is often misunderstood. In this Forbes Business Council article, Avy Punwasee of Revenue Management Labs explores five common pricing mistakes and lessons to help companies strengthen profitability and customer value.
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Take the guesswork out of prices
Too many companies treat pricing like a formula: cost plus margin. In reality, pricing is both a financial calculation and a strategic message. By asking five sharper questions about value, customers, brand, competition, and metrics, you can turn pricing from guesswork into certainty.
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Featured in Forbes: Pricing is carrying growth
Pricing often shoulders the burden of growth when other engines underperform. When it becomes a reactive crutch instead of a strategic driver, it distorts value, delays tough decisions and increases long term risk. Effective pricing should reinforce value, discipline and sustainable revenue growth.