Author: Avy Punwasee
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New York Manufacturers Face Rising Input Costs as Price Growth Cools
New York manufacturers saw input costs jump in August while selling-price growth cooled, widening a margin gap pricing leaders need to address now.
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Value-Based Pricing: How to Build, Launch, and Optimize Your Strategy
Learn how to build, launch, and optimize a value-based pricing strategy, from identifying customer value and segmenting buyers to validating price and driving adoption across your teams.
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Expert Pricing Strategy Consulting for Business Growth
Unlock profitability with expert pricing strategy consulting. Learn how pricing optimization transforms revenue strategy and boosts growth.
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Featured in FastCompany: Ferrari Priced It Right and Still Got It Wrong
Avy Punwasee, Managing Partner at Revenue Management Labs, was featured in Fast Company breaking down why Ferrari’s new electric model, the Luce, has struggled with the brand’s existing customer base despite being priced consistent with the flagship tier. Avy argues the story is about pricing power, not EV adoption.
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Featured in Forbes: Why tariffs are a pricing test for brands
Avy Punwasee, Managing Partner at Revenue Management Labs, was recently featured in Forbes explaining why tariffs are less a procurement problem and more a test of a company’s pricing capability. The article covers who really absorbs tariff costs, why many companies lack the visibility to respond precisely, and how leading businesses are rebalancing value capture…
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Boutique Pricing Consulting: A Practical Guide to Strategy, Value, and Growth
“Discover how boutique pricing consulting can turn scattered pricing decisions into a coherent strategy, from diagnosing margin leakage to choosing the right partner and making recommendations stick.
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Top Custom AI Pricing Tool Development for Retail & CPG
Discover top custom AI pricing tool development companies for retail & CPG brands. Learn how to choose the best partner for effective price elasticity modeling and optimized retail pricing.
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How to Choose a Pricing Consultant for a Mid-Size Manufacturing Business
Discover how to choose a pricing consultant for a mid-size manufacturing business to optimize pricing strategies, improve margins, and ensure sustainable growth.
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Price segmentation: a crucial pricing tool
Charging the same price to every customer means leaving money on the table. This article breaks down the seven types of price segmentation, what can go wrong in execution, and how data-driven segmentation helps maximize revenue across your customer base.
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Good, better, best pricing: why it works
Good-Better-Best pricing maximizes revenue by offering tiered price points for different customer segments. This article explores the three key reasons the strategy works and why staying true to it drives growth.