Tag: Consumer Goods & Services
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Pricing strategy consulting
Most pricing problems are not actually price problems. They are strategy problems, capability problems, and execution problems. Treating them as anything less is why so many pricing initiatives fail to stick.
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Understanding promo incrementality with Promolytics
Promolytics helps businesses optimize promotions through deep data analysis, accurate financial modeling, and actionable insights that maximize ROI and enhance profitability for both manufacturers and retailers.
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Adapting your RGM strategy to consumer behavior
Consumer behavior is shifting toward value and price sensitivity, forcing businesses to rethink their RGM strategies. This article outlines actionable approaches to optimize pricing, promotions, and segmentation to maintain profitability in a competitive market.
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Dairy’s comeback in the modern CPG landscape
Once viewed as a dietary staple, dairy has made a bold return as a health-forward superfood. Driven by demand for protein-rich, gut-friendly products, the category is evolving rapidly and CPG brands are responding with innovation that blends nostalgia and wellness.
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The next era of RGM
The era of price-led CPG growth is over. As consumers trade down and retailers expand private label, the next phase demands volume-led strategies. This article outlines how CPG organizations must evolve their RGM operating model to compete in a fundamentally shifted market.
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AriZona Iced Tea’s fixed pricing strategy
AriZona’s Iced Tea has had a fixed price of 0.99 cents for 30 years. How effective this strategy is? What are the potential future challenges?
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2026 Consumer Goods Executive Pricing Survey
How senior consumer goods leaders balanced pricing, discounts, margins, and tariffs, and what it means for 2026.
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Key Pricing Trends Shaping Consumer Goods in 2026
Consumer goods pricing in 2026 will shift from broad price increases to precision driven strategies focused on volume defense, value creation, and channel specific execution. As consumer behavior bifurcates and private label gains power, leading companies will rely on advanced pricing analytics, disciplined price pack architecture, and strong pricing operations to protect growth and profitability.
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How Gen Z Is Redefining Luxury
Gen Z redefines luxury through values, experiences, personalization, transparency, and value alignment
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Tiered Pricing & Brand Positioning Drive Profitability
Summary In response to a consistent decline in profits over the last five years, a top 10 frozen desserts manufacturer undertook strategic measures to reverse the trend and regain competitiveness in the market. The company executed a comprehensive re-branding strategy, encompassing the introduction of new packaging, an updated assortment and merchandising approach, a refreshed logo,