Tag: Consumer Goods & Services
Pricing strategy consulting article
Most pricing problems are not actually price problems. They are strategy problems, capability problems, and execution problems. Treating them as anything less is why so many pricing initiatives fail to stick.
Strategies for Successful Revenue Transformation Initiatives
Unlock the secrets to a successful revenue transformation with strategic alignment, data-driven decisions, and effective automation, ensuring growth and resilience.
Understanding promo incrementality with Promolytics
Promolytics helps businesses optimize promotions through deep data analysis, accurate financial modeling, and actionable insights that maximize ROI and enhance profitability for both manufacturers and retailers.
Dairy’s comeback in the modern CPG landscape
Once viewed as a dietary staple, dairy has made a bold return as a health-forward superfood. Driven by demand for protein-rich, gut-friendly products, the category is evolving rapidly and CPG brands are responding with innovation that blends nostalgia and wellness.
AriZona Iced Tea’s fixed pricing strategy
AriZona’s Iced Tea has had a fixed price of 0.99 cents for 30 years. Revenue Management Labs explores how effective this strategy is and what are the potential future challenges.
2026 Consumer Goods Executive Pricing Survey
How senior consumer goods leaders balanced pricing, discounts, margins, and tariffs, and what it means for 2026.
How Gen Z Is Redefining Luxury
Gen Z redefines luxury through values, experiences, personalization, transparency, and value alignment
Accelerate Growth with Proven Go-to-Market Strategy Services
Go to market strategy services help businesses turn a product, offer, or expansion plan into a clear path for market entry and growth.
Tiered Pricing & Brand Positioning Drive Profitability
Summary In response to a consistent decline in profits over the last five years, a top 10 frozen desserts manufacturer undertook strategic measures to reverse the trend and regain competitiveness in the market. The company executed a comprehensive re-branding strategy, encompassing the introduction of new packaging, an updated assortment and merchandising approach, a refreshed logo,…
Optimizing Pricing for a Niche Publisher
A national publishing company that specializes in history books was debating the merits of implementing a price increase across their titles to counter flat revenue over the previous three years.