REPORT SUMMARY

What the data shows

Executives from the consumer goods provided insider information on their price increases, gross margin, and revenue growth from 2023 and their targets for 2024. We analyzed their responses and uncovered several traits the high performing companies had in common. Discover those and other insights in our 2024 Business Services Pricing Benchmarks white paper.

Some Key Insights

• North American Business Services companies had higher net price realization over their European counterparts
• Europe set higher revenue growth targets; however, they were unable to hit them
• Both regions revenue growth was lower than the achieved net price increase indicating volume loss
• Increasing your offer value enhances customer perception, justifying price increases and fostering greater willingness to pay