Author: Karthik Balaji
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Software pricing & packaging trends for 2026
Pricing and packaging are becoming mission critical for software growth in 2026. This article outlines five trends reshaping software monetization, from AI pricing and portfolio unification to churn management and enterprise packaging.
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Product-led growth vs sales-led growth
Not sure whether PLG or SLG is right for your SaaS business? This executive guide breaks down the key differences, when to use each model, and how to transition or go hybrid.
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The State of AI in Pricing
AI is reshaping pricing, but most organizations are still early in translating that potential into measurable value.
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The SaaS Pricing Blind Spot
Many SaaS companies leave 5–15% of ARR on the table due to outdated pricing. Learn the red flags, risks, and a 3-step plan to fix pricing inertia.
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2026 Software and Technology Executive Pricing Benchmarks
Software and Technology leaders are entering 2026 with growth expectations tied closely to pricing execution, monetization discipline, and value based expansion. Download the report to get this and other insights from executives across Software and Technology in North America and Europe.
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Agile Pricing for New Data Service Product
Summary A global provider of market intelligence, data, and events was nearing the end stages of developing a new data service product targeted at the sales organizations of IT firms. They required a comprehensive pricing strategy to ensure the success of the product in a highly competitive landscape with a number of established companies. While
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Doubling Revenue by Redefining Price Fencing
A software company, specializing in cutting-edge animation tools, faced stagnant revenue growth over the last three years.
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2025 Digital Pricing Benchmarks
This inaugural installment of the digital pricing survey takes a look at 2024 Pricing Benchmarks, 2025 Future Trends and Pricing Benchmarks, and the different ways successful organizations are maximizing financial value in the software and technology industry.
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2024 Software pricing benchmarks
We analyzed the responses from our 2024 Executive Pricing Survey and uncovered actionable insights for companies in Software across North America and Europe.