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S1E10 – Locker Room Lessons for Pricing Teams
Professional sports contracts offer more than entertainment. They also show how businesses can think about pricing, customer value, and long-term deal design. From Shohei Ohtani’s deferred compensation to the way teams build a winning roster, the same lessons apply to B2B companies managing major accounts, margins, and customer relationships.
S1E9 – Data Nerds to Mini CEOs: Inside the Pricing Function
Explore the leadership personalities found in pricing teams, from data deep divers and buzzword hype leaders to order takers and true mini CEOs. Learn how to identify pricing leaders who drive measurable results.
S1E8 – Who is the Pricing Unicorn in Your Business?
Where should pricing sit: finance, sales, marketing, or its own team? Explore the trade-offs, maturity stages, and capabilities behind an effective pricing function.
S1E7 – DNA, Data & Dollar Signs: 23andMe
23andMe rose from a popular DNA testing service to a company once valued at roughly $6 billion. Now facing bankruptcy, its story raises hard questions about customer value, repeat purchases, subscriptions, data monetization, and the need to connect go-to-market decisions with pricing strategy from the start.
S1E6 – 10 Years Strong: RML’s Evolution
Revenue Management Labs reflects on 10 years of pricing work, from rough early presentations to better communication, hands-on expertise, and the people side of implementing pricing change.
S1E5 – Will Poppi Lose Its Fizz Under Pepsi?
Pepsi’s nearly $2 billion acquisition of Poppi puts a fast-growing gut-health soda brand inside one of the world’s biggest beverage portfolios. In this episode, Michael and Avy examine why large companies buy innovation, how acquisitions can weaken what made a brand successful, and the pricing choices that could shape Poppi’s future.
S1E4 – Pricing Fails, Customer Confusion & The Luigi Wake-Up Call
Unexpected outcomes can expose weak pricing assumptions. Learn how customer confusion, over-engineered offers, and outdated formulas can cause pricing failures—and how to adapt.
Tariffs Are Here: Who Pays the Price?
New tariffs have landed, and retaliation is already underway. In this episode of The Pricing Guys, Michael Stanisz and Avy Punwasee break down why the popular peanut butter spread response, pushing the added cost evenly across the portfolio, is the wrong default.
S1E1 – Will Tariffs Impact Your Business?
In the first episode of The Pricing Guys, Michael and Avy tackle the question every commercial leader was asking under the new administration. Tariffs were coming, the scale was still uncertain, and companies were splitting into two camps. One camp waited to react. The other drowned in scenario after scenario.
S3E14 – Can AI Replace Pricing Experts?
Revenue Management Labs uses this special Pricing Guys episode to announce a major step forward: Gustavo Mendonça is joining as a Partner to lead the company’s new build function. The conversation explores how AI is changing pricing work, making custom tools faster and more accessible, while showing why expert judgment and implementation still matter.