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S3E2 – The Death of Seat Based SaaS
Seat-based SaaS pricing helped power the software boom for years. But AI, automation, and changing customer behavior are putting pressure on the model. In this episode, Michael and Avy examine the move toward usage-based and hybrid pricing, the importance of choosing the right metric, and why simplicity may matter more than ever.
S3E1 – The Price Guess Challenge
Michael and Avy are back for Season 3 of The Pricing Guys with a simple challenge: can pricing professionals guess what everyday products actually cost? They take on shampoo, eye cream, baby formula, a designer T-shirt, marinara sauce, a water bottle, and gum. The results are funny, close, and surprisingly revealing.
S2E12 – 4 Pricing Trends to Watch in 2026
Season two closes with a practical look at the pricing decisions likely to shape 2026. Avy and Michael discuss four themes emerging across software, technology, manufacturing, consumer goods, and business services: hybrid pricing, simpler models, outcome-based pricing, and stronger value offerings. Together, they offer a useful planning lens for executive teams.
S2E11 – Are Subscription Models Right for Every Business
tion pricing has moved well beyond software and streaming. From London barbershops to car washes and B2B maintenance services, more businesses are testing recurring revenue models. But a subscription is not automatically a better pricing strategy. It must fit customer behavior, capacity, usage patterns, and the business’s real growth goals.
S2E10 Interview with Tareq Hadhad: Why Purpose Is the Most Valuable Investment
Tareq Hadhad, founder and CEO of Peace by Chocolate, joins The Pricing Guys to discuss the link between purpose, profit, and long-term growth. He shares how his family rebuilt a business in Canada, why consistency builds trust, and how brands can create pricing power through story, experience, and service—not just a higher price tag.
S2E9 – Your Pricing Strategy Is Only as Strong as Your Sales Team’s Ability to Execute
Pricing strategies often look strong in a spreadsheet and struggle in the market. In this episode of The Pricing Guys, Avy Punwasee and Michael Stanisz speak with John Shulman of Alignor about the gap between pricing recommendations and frontline execution. The discussion focuses on sales alignment, negotiation, customer risk, and the practical work needed to…
S2E8 – The Most Polite Price Increase in History
A Japanese ice cream company made headlines after raising the price of its popular bar for the first time in decades. Instead of quietly changing the shelf tag, its CEO and employees publicly apologized. The story offers a useful lesson for any business: price changes are not only financial decisions. They are communication decisions, too.
S2E7 – The Pricing Guys Q&A Special | Hosted by Jonathan Cristopoulous
Pricing is everywhere, from designer T-shirts and phone warranties to business-class flights and restaurant menus. In this special Q&A episode of The Pricing Guys, Jonathan Cristopoulous puts Avy Punwasee and Michael Stanisz on the spot. Their answers are funny, direct, and surprisingly useful for anyone thinking about value, pricing power, and return on investment.
S2E6 – Raising Cane’s Playbook: Why Simplicity Scales
Raising Cane’s offers a useful lesson in how simplicity can become a serious business advantage. Its menu is built around one core product—chicken fingers—served in a few different formats and price points. That choice supports smoother operations, clearer customer value, stronger supplier economics, and a pricing strategy that is easier to execute.
Special Announcement – 2026 Executive Pricing Benchmark Report
Pricing leaders are entering 2026 with a more complicated growth picture. The latest Executive Pricing Benchmark Report from Revenue Management Labs draws on feedback from more than 330 executive leaders to show what companies targeted in 2025, what they achieved, and how they are planning for the year ahead.