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S3E12 – Ferrari’s EV Bet and What It Cost Them
Ferrari’s move into electric vehicles was meant to open the brand to a new kind of buyer. Instead, the company’s stock fell about 8% after the announcement, and production expectations reportedly came down.
S3E11 – Interview with CJ Gustafson
A family trip to Disney World became an unexpected pricing masterclass for CJ Gustafson, the CFO-turned-creator behind Mostly Metrics.
S3E9 – The Big Slice
New York City’s pizza market offers a pricing lesson hiding in plain sight. A dollar—or now $1.50—slice can sit next to a $4.50 slice, while a sit-down pizza may cost $35 or more.
S3E10 – The Kevin Mitchell Interview
Kevin Mitchell, president of the Professional Pricing Society, joins The Pricing Guys for a practical conversation about the state of pricing. He shares the story behind PPS, explains why a 1% price improvement can matter more than many cost initiatives, and offers clear views on discounting, AI, value communication, and career growth in pricing.
S3E8 – Heinz Proved It. Can You?
Heinz found a smart way to protect its brand without raising prices or launching another product. By helping customers identify genuine ketchup, the company reportedly increased sales to food vendors by 23%.
S3E7 – Is Your Grocery App Spying on Your Wallet?
Surveillance pricing sounds like something from a spy movie, but the idea is already part of the pricing debate. Grocery apps, airlines, hotels, and B2B sellers all use customer data in different ways. The real question is not whether prices can change, but when personalization becomes unfair—and whether regulation or competition should set the limits.
S3E6 – The Future of Pricing in an AI World
AI is changing how buyers search, compare, and purchase. But the bigger question is what pricing looks like when these systems become part of everyday life. In this episode, Michael and Avy look 10 to 15 years ahead, exploring shopper bots, fewer promotions, hidden B2B prices, brand value, scarcity, and the uneven effect of AI…
S3E5 – The Change Management Problem in Pricing
Pricing teams often feel overlooked. Their analysis can uncover major margin opportunities, yet sales, operations, and executives may not act on the recommendations. In this episode of The Pricing Guys, Michael and Avy challenge that frustration and argue that pricing professionals must do more than build models. They must help the business change.
S3E4 – Why Did Target Remove Prices From Tags?
Target and other major retailers have drawn attention by removing visible prices from selected clothing tags.
S3E3 – The New iPhone Pricing Strategy
Apple’s latest iPhone and iPad pricing decision raises a bigger question than whether customers will buy the newest device. By adding features while keeping prices flat, the category leader may be responding to cautious consumers, slower replacement cycles, and a market that is starting to look more mature. The move could also put pressure on…