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ArticleS1E2 – The AI Dependency: Are We Losing Our Edge?
AI is moving quickly into everyday business, including pricing. But speed does not always mean…
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ArticleS1E15 – Do You Really Need a Chief Pricing Officer?
Pricing is becoming a bigger part of executive conversations, and some companies are responding by…
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ArticleS1E14 – The Hidden Cost of Discounts
A drop in input costs does not always reach the customer. In this episode of…
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ArticleS1E13 – McSticker Shock: Why Customers Are Walking Away
In this episode of The Pricing Guys, Avy and Michael examine McDonald’s traffic decline, shifting…
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ArticleS1E12 – From Airbnb to B2B: Why Pricing Clarity Matters
Pricing transparency sounds simple: show customers what they will pay and explain what they are…
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ArticleS1E11 – Should You Still Forecast in Chaos?
Tariffs are creating a difficult operating environment. Policies change quickly, supply chains are being reviewed,…
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ArticleS1E10 – Locker Room Lessons for Pricing Teams
Professional sports contracts offer more than entertainment. They also show how businesses can think about…
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ArticleS1E9 – Data Nerds to Mini CEOs: Inside the Pricing Function
Explore the leadership personalities found in pricing teams, from data deep divers and buzzword hype…
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ArticleS1E8 – Who is the Pricing Unicorn in Your Business?
Where should pricing sit: finance, sales, marketing, or its own team? Explore the trade-offs, maturity…
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ArticleS1E7 – DNA, Data & Dollar Signs: 23andMe
23andMe rose from a popular DNA testing service to a company once valued at roughly…