Healthcare & Life SciencesUnderstanding the 340B Drug Pricing Program
Discover the 340B Drug Pricing Program, a federal initiative that offers discounted prices on outpatient…
ArticleHow to Communicate a Price Increase to Customers
Discover how to announce a price increase that protects customer trust and retention, with practical…
Consumer Goods & ServicesFeatured in FastCompany: Ferrari Priced It Right and Still Got It Wrong
Avy Punwasee, Managing Partner at Revenue Management Labs, was featured in Fast Company breaking down…
ArticleNavigating Pricing Strategies for Elastic Goods
This article explores the impact of price elasticity of demand on consumer behavior and pricing…
ArticleMastering Variable Pricing Strategy: Key Insights
Discover how a variable pricing strategy enhances ecommerce success. Learn about Amazon’s approach, dynamic pricing…
ArticleFeatured in Forbes: Why tariffs are a pricing test for brands
Avy Punwasee, Managing Partner at Revenue Management Labs, was recently featured in Forbes explaining why…
Consumer Goods & ServicesRising Coffee Tariffs Expose the Brands Without a Pricing Strategy
Brazil supplies 37% of the world’s coffee, and a proposed 25% tariff on coffee is…
Business ServicesPart 6: Governance that enables the business
Part 6 of the 6-part Pricing Maturity Series. This final article examines how effective governance…
Consumer Goods & ServicesEveryday Low Price (EDLP) Marketing: Advantages and Disadvantages
Learn the advantages and disadvantages of everyday low pricing (EDLP), how it compares to Hi-Lo…
ArticleWhat PepsiCo’s New Pricing AI Paper Tells the Rest of Us
PepsiCo just published a peer-reviewed paper on how it uses AI for pricing and promotions,…