Author: Victor Farnese
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Rising Coffee Tariffs Expose the Brands Without a Pricing Strategy
Brazil supplies 37% of the world’s coffee, and a proposed 25% tariff on coffee is threatening the economics of a $29 billion industry. This article breaks down what coffee tariffs mean for coffee CPG brands and what pricing moves to make now.
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5 Moves CPG Leaders Must Make to Reignite Growth
The old CPG playbook has run its course. Drawing on McKinsey’s State of Food and Beverage report, this article breaks down five moves CPG leaders need to make now to reignite sustainable growth.
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What a Manufacturing Surge Means for Pricing Strategy
US manufacturing demand just hit its highest point in over four years. When demand spikes this fast, pricing decisions made in the next few months will shape margins for the year ahead. This article breaks down what the surge signals and the pricing moves manufacturers should be thinking about right now.
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How a $200M transport company finally made price increases stick
Years of across-the-board increases were going nowhere. A demand-driven approach unlocked an estimated $9M in annual revenue.