Author: Gustavo Mendonça
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What PepsiCo’s New Pricing AI Paper Tells the Rest of Us
PepsiCo just published a peer-reviewed paper on how it uses AI for pricing and promotions, and the results are strong. Gustavo Mendonça breaks down what the paper gets right, where it hits real limits, and what companies without PepsiCo’s resources can learn from it.
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From Kraft Heinz to RML: A New Chapter in Pricing
Most pricing strategies stall between the deck and the decision. Drawing on a decade of experience in CPG revenue growth management, Gustavo Mendonça explains why he joined RML to turn strategy into working systems.