Author: Gustavo Mendonça
Cottage Cheese and the GLP-1 Effect
Cottage cheese grew 19% last year while the cost of making it fell. A price-volume-mix split shows how unevenly the category captured it.
Ten Columns: Why Most AI Data Projects are Solving the Wrong Problem
Why most AI pricing projects stall after the pilot: the real blocker isn’t data quality, it’s that your company’s pricing logic and decision rules were never documented. Learn how to check if this gap exists in your business.
Five Forecasts About Revenue Management For Consumer Goods And Manufacturing Leaders
By 2029, the tools that once separated big companies from small ones will cost the same for everyone. The power gap won’t move an inch. Five forecasts on what actually changes.
What PepsiCo’s New Pricing AI Paper Tells the Rest of Us
PepsiCo just published a peer-reviewed paper on how it uses AI for pricing and promotions, and the results are strong. Gustavo Mendonça breaks down what the paper gets right, where it hits real limits, and what companies without PepsiCo’s resources can learn from it.
From Kraft Heinz to RML: A New Chapter in Pricing
Most pricing strategies stall between the deck and the decision. Drawing on a decade of experience in CPG revenue growth management, Gustavo Mendonça explains why he joined RML to turn strategy into working systems.