Industrial leaders enter 2026 with ambitious pricing and growth targets, but execution gaps continue to leave value on the table. While pricing carried performance in 2025, many organizations fell short of expectations, increasing pressure to push list prices, tighten discounts, and strengthen pricing discipline in the year ahead.
A privately held North American corporation manufactures and distributes high-quality recreational vehicle (RV) parts through three primary channels
Summary Managing revenue for aftermarket service parts companies is already a complex task due to several factors, including large portfolio of SKUs, varying product life cycles, identifying competition, identifying end-user prices across multiple channels, and sizing the market. During the pandemic, these companies were confronted with additional challenges such as supply and demand disruptions, intensified
Summary A category leader in industrial cameras for the North American market approached Revenue Management Labs to increase the number of conversion and sales opportunities for two premium camera product lines, External and Pan Tilt Zoom (PTZ). The industrial camera company recognized an industry-wide issue in communicating the value because of an overly complex pricing
In the high-performance battery sector, a middle-tier company was offering three battery brands, Red, Blue, and Yellow (R, B & Y)
An aircraft tire manufacturer approached Revenue Management Labs to reach a 30% margin and optimize the price of a new and innovative product that was just coming onto the market.
Manufacturers are entering 2026 under a very different set of expectations than in prior years. Growth pressure is intensifying, margins remain under strain, and tolerance for pricing mistakes has narrowed significantly.
Summary For industrial manufacturers, the bid process is where strategy becomes reality. Every quote is a balancing act between winning the business and maintaining profitability. Too often, sales teams rely on aggressive discounting as the easiest way to secure business. The result is inconsistent margins, shrinking profits, and a lack of pricing discipline across the
Gain exclusive access to our latest executive survey findings tailored to the manufacturing sector. This 1-page check-list draws from 385 senior leaders across global B2B and B2C organizations, revealing key pricing benchmarks and cost-passing practices.
The manufacturing industry in 2025 is set to be shaped by key trends such as AI integration, additive manufacturing, and the Industrial Internet of Things (IIoT). Strategic pricing will be essential for companies to maintain competitiveness.