RETAIL PRICING CONSULTING
Retail Pricing Consulting for Brands That Sell Across Multiple Channels
Keep pricing consistent and profitable across every store, channel, and promotion.
what we do
Retail pricing gets complicated fast once a product sells through more than one channel.
List price, promotional price, retailer-specific pricing, and regional variation all have to work together without contradicting each other or triggering a race to the bottom between channels.
Retail pricing consulting builds the structure to manage that complexity, consistent enough to protect the brand, flexible enough to compete channel by channel.
how we help
Most retail brands already have pricing spread across channels without a framework holding it together.
RML maps your current pricing across every channel and retailer relationship to find where inconsistency is costing you margin or creating conflict between partners. From there we build a pricing architecture that accounts for retailer margin requirements, promotional cadence, and competitive positioning at the shelf, so pricing decisions made at headquarters actually hold up once the product is on the shelf or the site.
This typically covers channel and retailer price mapping, promotional strategy and trade spend alignment, minimum advertised price (MAP) policy design, and competitive shelf-price monitoring.
where it fits
One Piece of a Larger Strategy
Retail pricing works best as part of a broader pricing strategy, not a standalone fix.
See how it fits into our full pricing strategy consulting approach.