B2C PRICING CONSULTING
B2C Pricing Consulting Built on What Consumers Actually Value
Set consumer prices based on real willingness to pay, not cost-plus habit.
what we do
Most consumer prices are set by default, not by what the customer would actually pay.
Cost-plus math, a round number that feels safe, or whatever the price happened to be last year, none of that reflects real willingness to pay. B2C pricing consulting replaces that guesswork with research into actual consumer behavior: how price sensitive your specific customer base is, where psychological price points matter, and how promotions and list price interact without training customers to wait for a discount.
how we help
Most brands set one price and hope it fits every customer. Most customers don’t behave that way.
RML starts with willingness-to-pay research specific to your customer base and category, not generic industry benchmarks. From there we build pricing architecture that accounts for price point psychology, bundle and pack-size strategy, and how promotional cadence affects perceived value over time.
This typically covers price elasticity research by segment, promotional calendar design that protects margin, competitive price positioning, and packaging or bundling strategy.
where it fits
One Piece of a Larger Strategy
B2C pricing works best as part of a broader pricing strategy, not a standalone fix.
See how it fits into our full pricing strategy consulting approach.