Author: Jenya Kubashevskiy
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Value-Based Pricing Unlocks $2.6M in Margin for Surgical Device Manufacturer
Summary A surgical Doppler manufacturer engaged Revenue Management Labs to build a data-driven price increase strategy across its proprietary disposable doppler and transceiver line and a recently acquired reusable doppler brand. Challenge The client’s primary goal was to convert operating-room customers from reusable probes to its disposable probes, but its own pricing worked against it.…
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Service Parts Pricing Optimization: The Essentials
Pricing is the fastest path to profit, yet most service parts companies underinvest in it. This article outlines the key complexities of service parts pricing and the five essential competencies companies need to optimize their pricing strategy and maximize profitability.
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Your Guide to Manufacturing Tariff Pricing
Navigate tariffs with proactive pricing strategies to protect margins and competitive edge.
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2026 Industrial Executive Pricing Benchmarks
Industrial leaders enter 2026 with ambitious pricing and growth targets, but execution gaps continue to leave value on the table. While pricing carried performance in 2025, many organizations fell short of expectations, increasing pressure to push list prices, tighten discounts, and strengthen pricing discipline in the year ahead.
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Volume Mix Strategy Drives RV Parts Profitability
A privately held North American corporation manufactures and distributes high-quality recreational vehicle (RV) parts through three primary channels
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Pricing Strategies for Aftermarket Service Parts
Summary Managing revenue for aftermarket service parts companies is already a complex task due to several factors, including large portfolio of SKUs, varying product life cycles, identifying competition, identifying end-user prices across multiple channels, and sizing the market. During the pandemic, these companies were confronted with additional challenges such as supply and demand disruptions, intensified…
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New Premium Price Position Drives Revenue Growth
Summary A category leader in industrial cameras for the North American market approached Revenue Management Labs to increase the number of conversion and sales opportunities for two premium camera product lines, External and Pan Tilt Zoom (PTZ). The industrial camera company recognized an industry-wide issue in communicating the value because of an overly complex pricing…
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Channel Pricing Drives Battery Supplier Revenue
In the high-performance battery sector, a middle-tier company was offering three battery brands, Red, Blue, and Yellow (R, B & Y)
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Value-Based Pricing Drives Airline Tire Revenue
An aircraft tire manufacturer approached Revenue Management Labs to reach a 30% margin and optimize the price of a new and innovative product that was just coming onto the market.
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Navigating Manufacturing Pricing Trends in 2026
Manufacturers are entering 2026 under a very different set of expectations than in prior years. Growth pressure is intensifying, margins remain under strain, and tolerance for pricing mistakes has narrowed significantly.