# Revenue Management Labs > Your Trusted Pricing Partner Powered by AI and driven by deep pricing expertise, we advise on untapped opportunity, build custom strategies designed for your reality, and enable the change that ## Pages - [Episodes](https://revenueml.com/podcast/episodes/) - [Newsletter Sign-Up Success](https://revenueml.com/newsletter-sign-up-success/) - [Report Download Successful](https://revenueml.com/report-download-successful/) - [Pricing Terms Glossary](https://revenueml.com/pricing-glossary/) - [FAQs](https://revenueml.com/frequently-asked-questions/) - [Join Us](https://revenueml.com/about-us/join-us/) - [Our People](https://revenueml.com/about-us/our-people/) - [Our Story](https://revenueml.com/about-us/our-story/) - [Contact form successful](https://revenueml.com/contact-form-successful/) - [Private Equity](https://revenueml.com/industries/private-equity/) - [Healthcare & Life Sciences](https://revenueml.com/industries/healthcare-life-sciences/) - [Business Services](https://revenueml.com/industries/business-services/) - 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[Tariffs Are Here: Who Pays the Price?](https://revenueml.com/thepricingguys/s1e3-tariffs-are-here-who-pays-the-price/) - [S1E4 – Pricing Fails, Customer Confusion & The Luigi Wake-Up Call](https://revenueml.com/thepricingguys/s1e4-pricing-fails-customer-confusion-the-luigi-wake-up-call/) - [S1E5 – Will Poppi Lose Its Fizz Under Pepsi?](https://revenueml.com/thepricingguys/s1e5-will-poppi-lose-its-fizz-under-pepsi/) - [S1E6 – 10 Years Strong: RML’s Evolution](https://revenueml.com/thepricingguys/s1e6-10-years-strong-rmls-evolution/) - [S1E7 – DNA, Data & Dollar Signs: 23andMe](https://revenueml.com/thepricingguys/s1e7-dna-data-dollar-signs-23andme/) - [S1E8 – Who is the Pricing Unicorn in Your Business?](https://revenueml.com/thepricingguys/s1e8-who-is-the-pricing-unicorn-in-your-business/) - [S1E9 – Data Nerds to Mini CEOs: Inside the Pricing Function](https://revenueml.com/thepricingguys/s1e9-data-nerds-to-mini-ceos-inside-the-pricing-function/) - [S1E10 – Locker Room Lessons for Pricing Teams](https://revenueml.com/thepricingguys/s1e10-locker-room-lessons-for-pricing-teams/) - [S1E11 – Should You Still Forecast in Chaos?](https://revenueml.com/thepricingguys/s1e11-should-you-still-forecast-in-chaos/) - [S1E12 – From Airbnb to B2B: Why Pricing Clarity Matters](https://revenueml.com/thepricingguys/s1e12-from-airbnb-to-b2b-why-pricing-clarity-matters/) - [S1E13 – McSticker Shock: Why Customers Are Walking Away](https://revenueml.com/thepricingguys/s1e13-mcsticker-shock-why-customers-are-walking-away/) - [S1E14 – The Hidden Cost of Discounts](https://revenueml.com/thepricingguys/s1e14-the-hidden-cost-of-discounts/) - [S1E15 – Do You Really Need a Chief Pricing Officer?](https://revenueml.com/thepricingguys/s1e15-do-you-really-need-a-chief-pricing-officer/) - [S1E2 – The AI Dependency: Are We Losing Our Edge?](https://revenueml.com/thepricingguys/s1e2-the-ai-dependency-are-we-losing-our-edge/) - [S2E1 - Tom Gunter Interview: The Flawed Thinking Behind CPG Strategy](https://revenueml.com/thepricingguys/s2e1-tom-gunter-interview-the-flawed-thinking-behind-cpg-strategy/) - [S2E2 - Breaking Free of the Discount Trap](https://revenueml.com/thepricingguys/s2e2-breaking-free-of-the-discount-trap/) - [S2E3 - Are Gen Z Really Price Sensitive?](https://revenueml.com/thepricingguys/s2e3-are-gen-z-really-price-sensitive/) - [S2E4 - Airline Pricing: Can Low-Cost Really Work?](https://revenueml.com/thepricingguys/s2e4-airline-pricing-can-low-cost-really-work/) - [Special Announcement - 2026 Executive Pricing Benchmark Report](https://revenueml.com/thepricingguys/special-announcement-2026-executive-pricing-benchmark-report/) - [S2E6 - Raising Cane’s Playbook: Why Simplicity Scales](https://revenueml.com/thepricingguys/s2e6-raising-canes-playbook-why-simplicity-scales/) - [S2E7 - The Pricing Guys Q&A Special | Hosted by Jonathan Cristopoulous](https://revenueml.com/thepricingguys/s2e7-the-pricing-guys-qa-special-hosted-by-jonathan-cristopoulous/) - [S2E8 - The Most Polite Price Increase in History](https://revenueml.com/thepricingguys/s2e8-the-most-polite-price-increase-in-history/) - [S2E9 - Your Pricing Strategy Is Only as Strong as Your Sales Team’s Ability to Execute](https://revenueml.com/thepricingguys/s2e9-your-pricing-strategy-is-only-as-strong-as-your-sales-teams-ability-to-execute/) - [S2E10 Interview with Tareq Hadhad: Why Purpose Is the Most Valuable Investment](https://revenueml.com/thepricingguys/s2e10-interview-with-tareq-hadhad-why-purpose-is-the-most-valuable-investment/) - [S2E11 - Are Subscription Models Right for Every Business](https://revenueml.com/thepricingguys/s2e11-are-subscription-models-right-for-every-business/) - [S2E12 - 4 Pricing Trends to Watch in 2026](https://revenueml.com/thepricingguys/s2e12-4-pricing-trends-to-watch-in-2026/) - [S3E1 - The Price Guess Challenge](https://revenueml.com/thepricingguys/s3e1-the-price-guess-challenge/) - [S3E2 - The Death of Seat Based SaaS](https://revenueml.com/thepricingguys/s3e2-the-death-of-seat-based-saas/) - [S3E3 - The New iPhone Pricing Strategy](https://revenueml.com/thepricingguys/s3e3-the-new-iphone-pricing-strategy/) - [S3E4 – Why Did Target Remove Prices From Tags?](https://revenueml.com/thepricingguys/s3e4-why-did-target-remove-prices-from-tags/) - [S3E5 - The Change Management Problem in Pricing](https://revenueml.com/thepricingguys/s3e5-the-change-management-problem-in-pricing/) - [S3E6 - The Future of Pricing in an AI World](https://revenueml.com/thepricingguys/s3e6-the-future-of-pricing-in-an-ai-world/) - [S3E7 - Is Your Grocery App Spying on Your Wallet?](https://revenueml.com/thepricingguys/s3e7-is-your-grocery-app-spying-on-your-wallet/) - [S3E8 - Heinz Proved It. Can You?](https://revenueml.com/thepricingguys/s3e8-heinz-proved-it-can-you/) - [S3E10 - The Kevin Mitchell Interview](https://revenueml.com/thepricingguys/s3e10-the-kevin-mitchell-interview/) - [S3E9 - The Big Slice](https://revenueml.com/thepricingguys/s3e9-the-big-slice/) - [S3E11 - Interview with CJ Gustafson](https://revenueml.com/thepricingguys/s3e11-interview-with-cj-gustafson/) - [S3E12 - Ferrari's EV Bet and What It Cost Them](https://revenueml.com/thepricingguys/s3e12-ferraris-ev-bet-and-what-it-cost-them/) - [Savers’ ThriftIQ brings AI discipline to the messy economics of thrift pricing](https://revenueml.com/insights/articles/savers-thriftiq-brings-ai-discipline-to-the-messy-economics-of-thrift-pricing/) - [Pricing Analytics Software vs. Pricing Consulting Services: Which Wins?](https://revenueml.com/insights/articles/pricing-analytics-software-vs-pricing-consulting-services-which-wins/) - [S1E1 – Will Tariffs Impact My Business?](https://revenueml.com/thepricingguys/s1e1-will-tariffs-impact-my-business/) - [S3E14 - Can AI Replace Pricing Experts?](https://revenueml.com/thepricingguys/bonus-episode-can-ai-replace-pricing-experts/) - [Meta’s Muse Code bets on ultra-low pricing to disrupt AI coding](https://revenueml.com/insights/articles/metas-muse-code-bets-on-ultra-low-pricing-to-disrupt-ai-coding/) - [How Do Pricing Consultants Increase Revenue?](https://revenueml.com/insights/articles/how-do-pricing-consultants-increase-revenue/) - [What Does the Right Pricing Metric Actually Do?](https://revenueml.com/insights/articles/what-does-the-right-pricing-metric-actually-do/) - [Five Forecasts About Revenue Management For Consumer Goods And Manufacturing Leaders](https://revenueml.com/insights/articles/five-forecasts-about-revenue-management-for-consumer-goods-and-manufacturing-leaders/) - [Expert Pricing Strategy Consulting for Business Growth](https://revenueml.com/insights/articles/expert-pricing-strategy-consulting-for-business-growth/) - [Featured in FastCompany: Ferrari Priced It Right and Still Got It Wrong](https://revenueml.com/insights/articles/featured-in-fastcompany-ferrari-priced-it-right-and-still-got-it-wrong/) - [Navigating Pricing Strategies for Elastic Goods](https://revenueml.com/insights/articles/navigating-pricing-strategies-for-elastic-goods/) - [Featured in Forbes: Why tariffs are a pricing test for brands](https://revenueml.com/insights/articles/featured-in-forbes-why-tariffs-are-a-pricing-test-for-brands/) - [Rising Coffee Tariffs Expose the Brands Without a Pricing Strategy](https://revenueml.com/insights/articles/rising-coffee-tariffs-expose-the-brands-without-a-pricing-strategy/) - [Part 6: Governance that enables the business](https://revenueml.com/insights/articles/part-6-governance-that-enables-the-business/) - [Customer Insight-Driven Pricing Drives Entertainment Center Growth](https://revenueml.com/case-studies/customer-insight-driven-pricing-drives-entertainment-center-growth/) - [What PepsiCo's New Pricing AI Paper Tells the Rest of Us](https://revenueml.com/insights/articles/what-pepsicos-new-pricing-ai-paper-tells-the-rest-of-us/) - [Value-Based Pricing Unlocks $2.6M in Margin for Surgical Device Manufacturer](https://revenueml.com/case-studies/value-based-pricing-unlocks-2-6m-in-margin-for-surgical-device-manufacturer/) - [From Kraft Heinz to RML: A New Chapter in Pricing](https://revenueml.com/insights/articles/from-kraft-heinz-to-rml-a-new-chapter-in-pricing/) - [5 Moves CPG Leaders Must Make to Reignite Growth](https://revenueml.com/insights/articles/5-moves-cpg-leaders-must-make-to-reignite-growth/) - [How to Choose the Right Consulting Firm: A Simple Checklist](https://revenueml.com/insights/articles/how-to-choose-the-right-consulting-firm-a-simple-checklist/) - [Part 5: The three pillars of enterprise pricing excellence](https://revenueml.com/insights/articles/part-5-the-three-pillars-of-enterprise-pricing-excellence/) - [What a Manufacturing Surge Means for Pricing Strategy](https://revenueml.com/insights/articles/what-a-manufacturing-surge-means-for-pricing-strategy/) - [Part 4: How enterprise pricing logic is built and operationalized](https://revenueml.com/insights/articles/part-4-how-enterprise-pricing-logic-is-built-and-operationalized/) - [Best Pricing Firms: A Buyer's Q&A](https://revenueml.com/insights/articles/best-pricing-firms-a-buyers-qa/) - [What do pricing consultancy companies do?](https://revenueml.com/insights/articles/what-do-pricing-consultancy-companies-do/) - [The 2 Biggest Pricing Trends Right Now](https://revenueml.com/thepricingguys/the-2-biggest-pricing-trends-right-now/) - [Pricing Software vs. Consulting: Which Delivers Better ROI?](https://revenueml.com/insights/articles/pricing-software-vs-consulting-which-delivers-better-roi/) - [How a $200M transport company finally made price increases stick](https://revenueml.com/case-studies/how-a-200m-transport-company-finally-made-price-increases-stick/) - [Top Custom AI Pricing Tool Development for Retail & CPG](https://revenueml.com/insights/articles/top-custom-ai-pricing-tool-development-for-retail-cpg/) - [How to Choose a Pricing Consultant for a Mid-Size Manufacturing Business](https://revenueml.com/insights/articles/how-to-choose-a-pricing-consultant-for-a-mid-size-manufacturing-business/) - [Pricing strategy consulting](https://revenueml.com/insights/articles/pricing-strategy-consulting/) - [Pricing strategy built for private equity](https://revenueml.com/insights/articles/pricing-strategy-built-for-private-equity/) - [What if AI knew exactly what you were willing to pay?](https://revenueml.com/insights/articles/what-if-ai-knew-exactly-what-you-were-willing-to-pay/) - [Featured in Forbes: Adapting pricing to navigate tariffs](https://revenueml.com/insights/articles/forbes-feature-adapting-pricing-to-navigate-tariffs/) - [Generative AI & pricing: maximizing revenue growth](https://revenueml.com/insights/articles/generative-ai-and-pricing-maximizing-revenue-growth/) - [RML data insights: velocity trade offs](https://revenueml.com/insights/articles/rml-data-insights-velocity-trade-offs/) - [Good, better, best pricing: why it works](https://revenueml.com/insights/articles/good-better-best-pricing-why-it-works/) - [Price segmentation: a crucial pricing tool](https://revenueml.com/insights/articles/price-segmentation-a-crucial-pricing-tool/) - [Should B2B companies absorb tariff costs?](https://revenueml.com/insights/articles/should-b2b-companies-absorb-tariff-costs/) - [Is World Cup ticket pricing fair?](https://revenueml.com/insights/articles/is-world-cup-ticket-pricing-fair/) - [How to Choose a Top Pricing Consultant and Strategy Expert](https://revenueml.com/uncategorized/how-to-choose-a-top-pricing-consultant-and-strategy-expert/) - [8 Pricing mistakes to avoid](https://revenueml.com/insights/articles/8-pricing-mistakes-to-avoid/) - [Traits of high-performing pricing experts](https://revenueml.com/insights/articles/traits-of-high-performing-pricing-experts/) - [Pros and cons of discounting strategies](https://revenueml.com/insights/articles/pros-and-cons-of-discounting-strategies/) - [6 Dangers of discounting](https://revenueml.com/insights/articles/6-dangers-of-discounting/) - [Is dynamic pricing right for you?](https://revenueml.com/insights/articles/is-dynamic-pricing-right-for-you/) - [Architecting good-better-best pricing](https://revenueml.com/insights/articles/architecting-good-better-best-pricing/) - [Tim Hortons mix management in action](https://revenueml.com/insights/articles/tim-hortons-mix-management-in-action/) - [Peddling food delivery from $30B to $210B](https://revenueml.com/insights/articles/peddling-food-delivery-from-30b-to-210b/) - [Managing your promotional spend](https://revenueml.com/insights/articles/managing-your-promotional-spend/) - [Pricing in politics](https://revenueml.com/insights/articles/pricing-in-politics/) - [Google Home: a pricing war lesson](https://revenueml.com/insights/articles/google-home-a-pricing-war-lesson/) - [Why pricing analytics is a necessity](https://revenueml.com/insights/articles/why-pricing-analytics-is-a-necessity/) - [Subscription versus one-time pricing: which wins?](https://revenueml.com/insights/articles/subscription-vs-one-time-pricing-which-wins/) - [The impact of AI on pricing](https://revenueml.com/insights/articles/the-impact-of-ai-on-pricing/) - [Understanding promo incrementality with Promolytics](https://revenueml.com/insights/articles/understanding-promo-incrementality-with-promolytics/) - [Adoption of bundling in software packages](https://revenueml.com/insights/articles/adoption-of-bundling-in-software-packages/) - [4 Pricing objectives and which one is best for you](https://revenueml.com/insights/articles/4-pricing-objectives-which-one-is-best-for-your-business/) - [Why B2B SaaS is repricing the Freemium model](https://revenueml.com/insights/articles/why-b2b-saas-is-repricing-the-freemium-model/) - [Agricultural pricing in a changing climate](https://revenueml.com/insights/articles/agricultural-pricing-in-a-changing-climate/) - [Dairy's comeback in the modern CPG landscape](https://revenueml.com/insights/articles/dairys-comeback-in-the-modern-cpg-landscape/) - [2026 Executive Pricing Benchmark Report](https://revenueml.com/insights/2026-executive-pricing-benchmarks/)