Ahh, coffee, the morning ritual of getting a hot cup of joe, is a scene that plays out across North America day after day. The coffee market is worth billions of dollars annually in the US and Canada and is known for its highly variable margins. As a proud Canadian who frequently travels to the US,...
Revenue Growth Management is a core capability for any company... You either take it seriously as a key business pillar or you’re left with a significant gap.
Throughout my years working in revenue management (RM), I’ve found that there are three key revenue management pain points that all professionals in this space experience:
One industry that has seen a massive surge in demand is food delivery, facilitated by apps like Door Dash, Uber Eats, and Skip the Dishes, among others.
The product lifecycle traces the evolution of a product in the marketplace from its introduction to demise in 5 stages. A good understanding of the product lifecycle can add dimension to your revenue management and pricing strategy,
For most CPGs, the customer engagement space is exceptionally cluttered. To achieve genuine engagement with key customer segments, marketing and sales departments seek to control every aspect of a customer's shopping journey.
Using a price waterfall analysis, a company can leverage existing sales transaction data to grow their bottom-line profitability by identifying margin improvement opportunities.