Executives in software provided insider information on the price increases, gross margin, and revenue growth from 2023 and their targets for 2024. We analyzed their responses and uncovered several traits the high performing companies had in common. Discover those and other insights in our Software Pricing Benchmarks white paper.
Some Key Insights:
- North American Software companies had considerably higher net price realization over European Software companies
- North America set higher revenue growth targets and were unable to hit them, whereas Europe’s conservative targets were surpassed
- Greater discounting in Europe (almost 2x) has led to net price underperformance versus inflation
- Companies with a dedicated pricing team are better equipped to
- accurately assess the value of their offerings and confidently
- price them at a premium
